EXCLUSIVE: Chanel Sets Pharrell Williams Sneaker Collaboration for Colette Pop-up

PARIS — Karl Lagerfeld’s parting gift to Colette, the store that has counted him as its number-one customer for two decades, couldn’t be more fitting: a red-hot sneaker collaboration.
As part of its monthlong takeover of the concept store’s first floor, Chanel will launch an Adidas Hu NMD shoe specially customized by Pharrell Williams for the house. Further stoking anticipation, it has yet to release an image of the design, though unofficial photos have been circulating on streetwear feeds.
The music star is featured in the advertising campaign for Chanel’s Gabrielle bag, has walked the runway for the brand and once composed a song for a Lagerfeld-directed Chanel film, but this marks the first time Williams has designed a product for the label.
Other exclusives include limited-edition T-shirts designed by Lagerfeld, creative director of Chanel since 1983, and a music compilation by Michel Gaubert, who designs the soundtracks for its runway shows.
Chanel will take up residency at Colette from Oct. 30 to Nov. 25, and the store will close its doors for good on Dec. 20.
Inspired by Lagerfeld’s Antiquity-themed cruise collection, the decor of its pop-up will consist of a backdrop of draped ecru canvas punctuated by Plexiglas niches showcasing ready-to-wear and accessories.
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