Fendi to Release Mania Capsule

MILAN — Picking up from a few looks teased in February on the fall runway, Fendi is rolling out a capsule collection based on the Fendi/Fila logo created by Instagram artist @hey_reilly. Called Fendi Mania, the capsule will hit stores on Oct. 16 with special events planned for New York, Beverly Hills, Paris, London, Moscow, Hong Kong, Shanghai, Tokyo and Kuwait.
“We are obsessed with Fendi and we want to share this obsession,” said chief executive officer Serge Brunschwig with a laugh. “The mania started with the fall show, but now it’s a more expansive and important capsule targeting men, women and children [ages three to 12], all together for the first time.”
Brunschwig, who joined Fendi in February from Dior Homme, succeeding Pietro Beccari, said that after the FF Reloaded project and the brand’s revisitation of the FF logo, Mania was “an interesting way to express the Fendi identity. It’s a very luxurious collection, very creative and with plenty of our fur.”
The bold Fendi Mania logo appears in two color combinations, red with blue and yellow with white, also with graphic diagonal stripes and is combined with the FF logo on precious mink coats and reversible bombers. The Fendi Mania logo also

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