EXCLUSIVE: Tommy Hilfiger Shakes Things Up With Zendaya

Tommy Hilfiger is shaking it up.
Hilfiger, which is owned by PVH Corp., has tapped 22-year-old actress Zendaya, who recently starred in “Spiderman: Homecoming,” and “The Greatest Showman,” to be the new global women’s ambassador. She will be featured in the brand’s global integrated campaign beginning in spring 2019.
Furthering the designer’s commitment to expand its women’s businesses, Zendaya will collaborate with Hilfiger to create a Tommy x Zendaya capsule collection. The capsule will launch as a see-now-buy-now collection in February, at a location to be determined. The collaboration is for one season, with options to continue.
Hilfiger previously collaborated with Gigi Hadid on four capsule collections that were shown in New York (“Tommy Pier”), Los Angeles (“Tommyland”), London (“RockCircus”) and Milan (“Drive”). Using the see-now-buy-now format, the collaborations were highly successful for the firm and generated huge spikes in traffic and billions of social media impressions.
The partnership with Zendaya reflects Hilfiger’s continued vision to collaborate with those who share the brand’s spirit and values of breaking conventions and celebrating diversity.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Hilfiger, founder and principal designer of the

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