Natalie Bloomingdale’s The SIL Partners With The Beverly Hills Hotel

Natalie Bloomingdale’s e-commerce site The SIL (which stands for “stuff I love”), a platform for exclusive offerings by independent designers, has teamed with The Beverly Hills Hotel to unveil a holiday capsule collection next month inspired by the landmark property. Launching in one of the redesigned bungalows, the collection will feature ready-to-wear pieces and accessories designed by SIL Shop designers from Paris to San Antonio, Tex.
“For more than a century, The Beverly Hills Hotel has remained a symbol of Hollywood’s Golden Age and Los Angeles’ celebrated lifestyle, with a signature aesthetic that has become recognized around the world,” said Edward Mady, the hotel’s regional director and general manager. “Its iconic design elements serve as inspiration for artists and designers, and this inaugural capsule collection with The SIL is an example of the influence this beloved property continues to have in the fashion world.”
Founded by Bloomingdale last year, The SIL’s own branding was very much inspired by the color palette of The Beverly Hills Hotel, her favorite Los Angeles haunt and that of her late grandmother-in-law, society doyenne Betsy Bloomingdale. A frequent patron of the Polo Lounge, the hotel’s legendary restaurant and bar, the younger Bloomingdale channeled the green and white

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