Main message: Model Emi Suzuki launched her brand last year, and quickly gained a following on social media. This season was the first time she participated in Tokyo Fashion Week, thanks to support from Amazon through its At Tokyo program. Rather than a traditional runway show, she chose to do a presentation in collaboration with a new media artist, saying that she wanted attendees to be able to see the detail in her clothes more clearly. Inspired by the night sky, she used zodiac, swirly galaxy and aurora borealis prints, as well as solids in both deep tones and soft, shimmering shades. She chose classic shapes like pencil skirts, wide-leg trousers, camisoles and belted jackets.
The result: The collection had obvious commercial appeal, but Suzuki didn’t take any risks with it and there was a sense that it was missing a certain polish.