Memuse RTW Spring 2019

Name: Memuse
Main message: Risa Aizawa evoked a child’s dress-up party with her latest show, seating a group of models in nude undergarments, neutral colored heels and blonde bob wigs on the floor in the center of her runway. Around them walked more models, who wore her fairytale-esque designs. With sweet, girly looks such as tulle or lace dresses covered in bows, frills and ruffles shown alongside more casual, real-world pieces including see-through raincoats and an oversize, gathered T-shirt dress printed with a cartoon character with eyes in her hair, it was like a modern-day “Alice in Wonderland.” Aizawa’s pastel palette and opulent textures, which included velour and jacquard, were contrasted by an out-of-place ankle-length, frilled frock in bright magenta, yellow, orange, blue and green.
The result: Considering her background working in a “maid café” and as a Japanese pop star, it’s not surprising that Aizawa’s design sensibility draws heavily from Tokyo subculture. And while the collection is unlikely to garner a widespread following, it’s sure to appeal to her fans and target audience.

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