Australian Cult Brand Spell & The Gypsy Collective Lands in U.S.

Australian fashion labels, many of which are in the spotlight as Meghan Markle, Duchess of Sussex, tours the antipodes, have long been popular in Southern California, where the climate and beach culture mirror the land of Oz.
Spell & The Gypsy Collective, the 10-year-old contemporary brand started by sisters Isabella Pennefather and Elizabeth Abegg, opened its first stand-alone retail space in the U.S., a pop-up at 1108 Abbot Kinney Boulevard in Venice, Calif. Open through Nov. 25, the shop has attracted cult lovers of the brand, some of whom traveled from as far away as Florida and Canada just to shop.

The Spell & The Gypsy Collective pop-up shop on Abbot Kinney Boulevard in Venice, Calif. 
Rich Polk

“Because we’re slow fashion, we don’t make too many pieces so they tend to sell out very quickly,” said Pennefather, who started out in 2008 making jewelry that she sold at the open-air market in Byron Bay, Australia. When her sister, Lizzy, came on board a few years later, they expanded into clothing and e-commerce, and the business grew from there.
“I remember when we had a clunky web site and early bloggers such as Oracle Fox [whose given name is Amanda Shadforth] bought our things at the

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