Chanel Showcases “Sabai” Style in Bangkok With Pharrell Williams, Tilda Swinton

BANGKOK–“Sabai, sabai” was the phrase of the day as Chanel brought its most recent cruise collection and restaged it in Thailand, a celebrity-laden affair among a week of special activities for its VIP clients there who’ve powered the market to one of the house’s top ten globally.
The feeling of “sabai”, a phrase which translates to a carefree attitude somewhere between “no worries” and “feeling fine”, began as traditional boats ferried Pharrell Williams, Lily-Rose Depp, Tilda Swinton and other guests for the short jaunt over the Chao Phraya River to a warehouse transformed into a pier for the runway.
“It’s the first time Chanel is showing in my homeland. It’s so special,” said Thai model and actress Aokbab, who had shot a special short video in the lead up to this event. Swinton was good-naturedly getting swarmed for photos but between posing for shots with fans, explained how she had been shown around the city by director Apichatpong Weerasethakul, who was also attending.

The Cruise show was re-staged twice in Bangkok for the Thai market, now one of Chanel’s top 10 worldwide. 

The dedication to Chanel was evident among the 1,600 guests who turned out for the two shows. Despite the tropical temperatures, tweed jackets could

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