Back to the Future: Brands Bank on Old Favorites for a New Crop of Shoppers

LONDON — Fashion is having a flashback as retailers plunder brands’ archives and luxury giants revitalize their greatest hits — the Fendi Baguette, the Dior Saddle Bag, the Prada flame and banana prints, to name a few — and mine the past for future profits.
Versace continues to pump out pieces from its successful Tribute collection, an explosion of Nineties gold baroque prints and flashy hardware that debuted in Milan last year on supermodels including Cindy Crawford, Naomi Campbell, Carla Bruni and Claudia Schiffer.
Prada’s flame print has been licking its way across limited-edition tops and shoes, while Mr Porter revived the brand’s quirky bowling shirts in April. The Helmut Lang brand is reintroducing replicas of the original jeans the designer pioneered when he still helmed the brand, while Maison Alaïa is offering reeditions of designs from 1988, 1989 and 1993 on the brand’s web site.
Then there’s Marc Jacobs who, as reported, is this month set to deliver a full-on grunge collection for resort that harks back to his spring 1993 outing for Perry Ellis. Those seminal designs, which famously got him and his partner Robert Duffy fired, cemented Jacobs’ position as a maverick.Fine jewelry and sneaker brands are getting in on the action, too: Last year,

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