AllSaints Unveils Fragrance Line in Partnership With Revlon

LONDON — You can buy a leather jacket, and now you can smell like one, too.
British retail brand AllSaints is diving nose first into perfumery. The contemporary label, known for its leather biker jackets, is padding its portfolio with three debut fragrances, in partnership with Revlon.
Sunset Riot, Metal Wave and Incense City are unisex scents, and according to the brand, pay tribute to the “diversity of AllSaints.” Creative director of AllSaints Wil Beedle said the fragrances have been created with unexpected combinations, such as floral notes mixed with leather and metal ones.
“We are extending our activity beyond ready-to-wear and it made sense for us to explore the fragrance world,” Beedle said. Earlier this year, AllSaints inked a licensing agreement with Global Brands Group to expand its accessories range to include footwear, socks, costume jewelry and cold weather accessories.
By partnering with Revlon, AllSaints is hoping to strengthen its position as a global retailer. “It was immediately clear that not only does Revlon have an impeccable expertise, it also has an intuitive understanding of our brand. The Revlon team were hugely supportive and allowed us to achieve what we wanted without compromising our vision,” said Beedle.
Both companies view the partnership as a way to reach

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