Payless, Sequential Brands Collaborate on Martha Everyday

Payless on Wednesday began offering a limited-edition holiday collection of footwear, inspired by Martha Stewart’s everyday life and style.
The new line, available at payless.com, is — for now — just a capsule collection for holiday. The line was in collaboration with Sequential Brands Group Inc., the brand management firm that owns the Martha Stewart brand.
Sequential’s chief executive officer Karen Murray said the new partnership “complements our strategy for the Martha Stewart brand, which is to create beautiful, high-quality products and make them available at an affordable price where consumers shop.”
Stewart last month partnered with Aerosoles for a separate footwear line called Martha Stewart for Aerosoles. She is also Aerosole’s brand ambassador. The line at Payless is part of the core Martha Everyday brand. The limited-edition capsule at Payless for includes a strappy, stiletto sandal; a flat, kitten-heel mule and two variations of sling-backs. Price points range from $ 29.99 to $ 34.99. Additional styles — casual sandals, sneakers and slip-ons — are on the agenda for spring 2019.
The lifestyle maven said, “Whenever I am designing items for my customers, I always want to give them the best possible product at the most affordable price. When I started designing this line for Payless,

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