Michael B. Jordan Is the First-Ever Face of Coach Men

Creed star and all-around great guy Michael B. Jordan is the new face of Coach, and we couldn’t be more psyched. He’s one of our favorite guys, and to see him representing a legendary brand like Coach is pretty special. MBJ is featured prominently in Coach’s recently launched spring ’19 campaign, below.

How Michael B. Jordan Got Fit for ‘Creed’

“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan said. The actor, producer, and December 2015 Men’s Fitness cover star will not only be a brand ambassador, but will also design his own Coach capsule collection down the road.


“I’ve really enjoyed getting to know Michael over the last few years,” Coach Creative Director Stuart Vevers said. “He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”


In a January Instagram post, Jordan is flashing his signature smile while perched atop a vintage muscle car. He’s decked out head-to-toe in black leather, clutching a backpack. You can see all the gear—and get the look for yourself—via the links below.



In the campaign Jordan is rocking a color-block shearling jacket and a patchwork leather MA-1 bag. Also featured are new Coach hero bags including the Signature Rivington Backpack, the Rivington Belt Bag, and the Metropolitan Carryall, in addition to the brand’s latest fragrances for men. Additional campaign images depict Jordan sporting even more menswear options for next season.

CHECK OUT the full line of COACH menswear and fragrances featuring Michael B. Jordan HERE.

Get it

Leather Ma-1 Jacket

Inspired by United States Air Force flight jackets, the MA-1 is crafted in soft leather and finished with a lightweight lining and sturdy zips. The knit-ribbed collar, cuffs, and hem help keep out the drafts.



Signature “Couch” Hoodie

Neoprene lends a structured look and a soft, cushiony feel to this reimagined staple. Designed with a relaxed fit, it’s finished with a plush velvet lining. The hood is embroidered with “Couch”, an intentionally ironic take on the brand name.


Track Pants

Detailed with a drawstring waist and zip pockets, it’s inspired by vintage 70s styles but with a relaxed, slim fit. Available in three colors: grey, black, and Wild Beast, a sort of urban-camo splatter print.


C143 Runner With Coach Patch

This sporty, retro-inspired sneaker has an exaggerated sole. The leather and mesh design features Signature canvas and rubber panels, and it’s finished with a classic Coach retro graphic patch.


Colorblock Shearling Jacket

Crafted in genuine curly shearling for unmatched warmth and luxurious softness, this slightly oversized jacket is just in time for high-pile season. The colorblock design is finished with a two-way front zip and a contrast lavender chest pocket.


Rivington Backpack in Signature Canvas

The patchwork Rivington mixes downtown cool with professional good looks. Finished with a Coach retro patch, it’s crafted in a mix of canvas, leather and durable Cordura fabric. It has lightweight mesh spacer panels, room for a 15” laptop, and plenty of pockets.


Moto Jacket

Iconic Coach silhouette inspired by vintage biker styles, this leather motorcycle jacket is crafted of lightweight lambskin that feels like it’s already been broken in. Customized with nickel hardware, a two-way front zip, and a Rexy charm at the pocket.


Musette Bag

Inspired by an archival Coach design from 1976, the leather Musette is streamlined for today’s professional. The spacious silhouette is detailed with multiple interior pockets and finished with Coach’s iconic turnlock closures. Available in black, brown, or midnight blue.


Rivington Belt Bag With Coach Print

Crafted in smooth leather featuring a retro Coach print, this functional, hands-free fanny—er, belt bag keeps essentials close at hand.



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