Chriselle Lim is expanding retail partnerships for her eponymous label.
In September, the superinfluencer teamed with Nordstrom to launch the debut line from The Chriselle Lim Collection, her namesake clothing brand. The collection, inspired by the fall season, was sold in 40 Nordstrom doors and online. On March 21, the sophomore line will arrive at Nordstrom and two new retail partners: Bloomingdale’s and Shopbop.
Chriselle Lim modeling her namesake collection, which enters Bloomingdale’s and Shopbop on March 21.
“[Nordstrom is] one of the best retailers out there, but I felt like I was ready to expand the collection and to get it into more hands,” said Lim. “Nordstrom isn’t everywhere — they’re not in New York. I have a ton of New York followers that have been asking and dying for [the collection], so Bloomingdale’s felt like the right fit. Our international customers, as well, are dying to get the collection and I believe that Shopbop has a great international shopping [experience]. I felt we were ready to expand.”
The forthcoming collection, the theme of which is “blooming,” consists of 28 stockkeeping units — tops, trousers, blazers, shorts and matching sets. There is also a larger offering of dresses, as requested by Lim’s