Lane Crawford Signs Strategic Partnership With Labelhood

LONDON — Labelhood, a Shanghai-based emerging designer support platform, community and fashion retailer, has entered into a strategic partnership deal with Lane Crawford for the Greater China region.
Labelhood will open pop-up corners in Lane Crawford’s stores in Hong Kong, Beijing, Shanghai and Chengdu, with the focus on Chinese emerging talents from the fall 2019 season.
The partnership also includes a three-season scholarship supporting the most promising Chinese designers. The retailer will support the winner’s showcase in Labelhood during Shanghai Fashion Week with a cash prize of 100,000 renminbi, or $ 14,867 each season.
The first recipient of the inaugural scholarship is the New York-based Chinese designer Caroline Hu. Educated at Central Saint Martins and Parsons School of Design, Hu was nominated as a finalist in the 2019 edition on LVMH Prize last month.
“I am truly grateful for the support from Labelhood and Lane Crawford,” said Hu. “The scholarship is a very big encouragement for independent designers like me, and it will play a positive role in promoting the growth of independent designers in China.”
Tasha Liu, founder of Labelhood, said “The upcoming collaboration with Lane Crawford reaffirms our positioning on continuous Chinese designer incubation. I believe the partnership will amplify the message.”
Joanna Gunn, Lane

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