EXCLUSIVE: Gosha Rubchinskiy Talks Denim, Russian Art, New Projects

LONDON — He may be working with the Italians, photographing in London and unveiling his new collection in Berlin, but Gosha Rubchinskiy remains tethered to his native Russia. His one-off collaboration with Diesel on its Red Tag label draws on the colors, shapes and philosophies of 20th-century avant-garde Russian artists, the opera and his own Moscow youth, while Rubchinskiy’s latest projects are focused on emerging talent in his homeland.
Rubchinskiy is the third designer to work with Diesel on Red Tag, which taps fresh talent for each collection, and his efforts will be revealed on May 18 at a Diesel pop-up coinciding with Reference Berlin, a 24-hour creative festival organized by the eponymous agency.
The pop-up, at Torstrasse 67, will run for a week, and the collection will also be sold through a network of retailers picked by the showroom Tomorrow, including Selfridges, KM20 in Moscow, Dover Street Market, Comme des Garçons, Diesel and diesel.com.
Diesel Red Tag x GR-Uniforma draws on Rubchinskiy’s desire to create in a multidisciplinary way, explore the ideas of uniform dressing and meld his fashion with music, photography, film and set design. GR-Uniforma is the Russian’s new label following the closure of his eponymous streetwear brand last year.
“I wanted to try

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