Free People Supports National Park Foundation With Yearlong Partnership

ROOM TO BREATHE: With getting outdoors being top-of-mind for many as summer approaches, Free People has finalized a yearlong partnership with the National Park Foundation to help draw attention to the national parks.
As part of the deal, the Philadelphia-based company has donated $ 100,000 to the foundation and will be encouraging consumers to get out in the open air through monthly community events. A launch celebration was held at the Joshua Tree National Park highlighted with wellness events, a guided hike and farm-to-table meals. In addition, Free People plans to donate 25 cents from every transaction to the NPF, when a customer opts to not have a shopping bag or uses a reusable one in stores. Brands are increasingly championing wellness and sustainability to appeal to environmentally minded shoppers.
Chartered by Congress in 1967, the NPF raises private funds to help protect more than 84 million acres of national parks through critical conservation and preservation efforts among other things. L.L. Bean is also helping shoppers find the national parks. Last summer the Maine-based company extended its support with a multi-year $ 3 million premier partnership with the National Park Foundation for the Find Your Park/Encuentra Tu Parque movement. L.L. Bean’s site notes how

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