TRUE BLUE: Fenty is landing on the Avenue des Champs-Elysées for Paris Fashion Week.
The luxury house launched by Rihanna with LVMH Moët Hennessy Louis Vuitton will take over Galeries Lafayette Champs-Elysées from Sept. 23 to Oct. 12, bathing its tunnel-like entrance in its signature blue color.
It will mark the brand’s third pop-up worldwide, following a temporary space in the Marais district of Paris for the label’s launch in May and a pop-up in June at The Webster in New York City — and the first time the label has partnered with a department store.
Whether Rihanna will personally inaugurate the space remains to be seen. Fresh off the positive reactions to her Savage x Fenty lingerie show, described as a highlight of New York Fashion Week, the pop star would be certain to trigger a mob scene with a personal appearance at the venue.
A look from Fenty’s fourth release, dropping on Sept. 19.
Guillaume Houzé, director of image and communication of Groupe Galeries Lafayette, said: “It is a great pleasure to welcome Fenty at our Galeries Lafayette Champs-Elysées flagship for its second Parisian drop, and only a few months after its launch.
“Fenty provides women with a new definition of luxury and a