Bridget Foley’s Diary: The COVID-19 Impact Phillip Lim — Time for a Reset

Before Christmas, when no one had yet heard of the deadly coronavirus that would change our lives overnight, Phillip Lim wanted to push reset. Approaching his brand’s 15th anniversary, Lim found himself dealing with issues hardly unique to him — that the pace of fashion, its relentless speed and mind-set of more, had become negative forces in the culture and a drain on our humanity. “What are we doing? Why are we just running this race just to keep up? And what is the goal, what is the finish line?” he shared his soul-searching questions with WWD. Taking a step back “to allow myself the time to think about the act of joyful creation again, not just the hustle,” Lim decided to forego a runway show and instead threw a spirited come-one/come-all house party at his New York store.
Lim acknowledged that shows are expensive to stage and business was already challenged. Now, he and his partner, 3.1 Phillip Lim chief executive officer Wen Zhou, are determined to live their values, which Lim summed up as “humanity first.” But, he acknowledged, looking after employee needs as the industry implodes presents “a Catch 22 — we don’t have a source of income.”
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