Amid the coronavirus pandemic, a number of fashion brands are pitching in to help with COVID-19 relief efforts, including a few new entrants that are leveraging the global crisis to do some good.
Enter Social Distancing Hat, a fund-raising initiative launched two weeks ago that’s giving a nod to the now well-known phrase experts have been using to help stop the spread of the virus. The hat, which comes in black, white and tan, sells for $ 29.99 with 100 percent of proceeds benefiting Meals on Wheels, which delivers food to elderly people impacted by COVID-19 across the country.
“I was watching the news and reading different things on social media and things were not looking so well for the country,” said Matthew Rudin, the initiative’s creator, during a phone interview from San Francisco. “I felt kind of powerless and thought I could do something using the Internet to try to help.”
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I find hope in the darkest days, and focus on the brightest -Dalai Lama 🌼#uplifttoday #socialdistancinghat #socialdistancing
A post shared by Social Distancing Hat (@socialdistancinghat) on Apr 2, 2020 at 9:50am PDT
Rudin, who works in social media and doesn’t come from a fashion