Adidas is marking the 20th anniversary of Adam Sandler’s movie The Waterboy in the best way possible. The company has put together the Limited Edition SCLSU Capsule Collection to celebrate Bobby Boucher and the South Central Louisiana State University Mud Dogs.
The collection includes a Boucher jersey, an SCLSU hat, as well as an SCLSU football jacket. The collection will have patches marking the ‘Bourbon Bowl’ and the jersey will have Boucher’s name and number stitched across the back. The Waterboy has long been considered a sports movie classic, and now you’ll be able to show your love with some badass gear.
Here’s a look at what Adidas has put together:
The Waterboy is one of Sandler’s most popular films from his career, having made over $ 185 million at the box office on just a $ 23 million budget back in 1998. The film, which starred Sandler, Henry Winkler, Kathy Bates, Larry Gilliard Jr., and Fairuza Balk, had numerous cameo appearances from real-life football players and personalities, including Lawrence Taylor, Jimmy Johnson, Bill Cowher, Lee Corso, Chris Fowler, Brent Musburger, and Lynn Swann.
The movie followed Sandler’s titular waterboy Bobby Boucher as he found his way onto the field for the middling South Central Louisiana State University Mud Dogs as a fierce linebacker. Winkler starred in the film as Coach Klein, while Bates appeared as Boucher’s domineering mother.
Lines from the movie like “H20,” “Water sucks, it really, really sucks,” “There is something wrong with YOUR medulla oblongata,” and “I like Vicki, and she like me back! And she showed me her boobies and I like them too,” are considered some of the funniest and most memorable from Sandler’s career.
Snap Inc. and Darkstore are partnering with Adidas to pre-release a new model of the Originals sneaker in “Fashion 5 Ways,” a new Snapchat show debuting this Saturday. The move is the first product launch for the ephemeral social network’s programmatic content.
Inspired by Nineties running shoes, the kicks — Adidas’ Originals Falcon W sneaker — will be featured in the first episode of Thumb Candy Media’s “Fashion 5 Ways,” a series from the creators of one of Snapchat’s most popular shows, “Nail the Look.” The show features women exploring creative ways to wear fashion staples, like sneakers, and the first episode will be available in the app’s Discover page.
In addition, “Fashion 5 Ways’” audience will also be able to buy the shoe right from the show by just swiping up. This is the first time a Snap show has ever offered product purchases, though it’s not the first deal between Snap and a shoe company. The social network had a previous “shoe drop” with Nike in February, but that required a physical presence and Snapcode scanning.
This is the latest move in Snap’s bid to become an e-commerce hub, pushing social commerce via shopping from ads.
As a pre-release, Falcon W will
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adidas 747 Warehouse was clearly the spot to be at in Los Angeles during NBA All-Star weekend. Throughout its runs, besides that celebrity basketball game, a number of surprise performers fell through, including Kid Cudi and Kanye West yesterday (Feb. 17).
Billed as a “pinnacle basketball experience,” the 747 Warehouse St. space embodied the belief that basketball is more than a game. Besides an archive, panels, a basketball court designed by Pharrell Williams, exclusive sneaker drops, and customization spots, there were live musical performances.
While performances by Pusha 2, N.E.R.D., 21 Savage, Stormzy and more were touted, Yeezy and Cudder were surprise additions to the bill.
Adidas, perhaps taking a cue from its own successes at ComplexCon, will strike out with a two-day event of its own called “747 Warehouse St.” focused on basketball and headlined by N.E.R.D.
The sportswear firm on Tuesday confirmed the group’s presence at the event, in addition to several exclusive colorway drops of the UltraBoost Mid Parley, Speedfactory AM4, Crazy BYW and other styles.
The event, taking place Feb. 16 and 17, is being billed as a nod to “basketball culture” with the merging of product releases, customization offerings, panels, concerts and athlete appearances. The name is taken from the address of the event, the former headquarters of American Apparel in downtown Los Angeles. The company appears to be making full use of the empty factory with a tour component of the event it’s calling The Warehouse, focused on taking attendees through a closer look at performance and the production process.
The company’s not charging for tickets, although attendees will have to pay a $ 15 processing fee.
Adidas has remained largely mum on the event since the initial announcement of it late last year. It appears to be taking a page from the buzz around similar format events, such as Agenda Festival and ComplexCon. The
Kanye Westis, without doubt, one of the most established musical artists and entertainers of his time so it’s expected he’d be a global household name. During the World Economic Forum in Davos, Switzerland this week, adidas CEO Kasper Rorsted mentioned Yeezy’s name during the session to President Donald Trump.
America is our single biggest country,” Rorsted said at a dinner with global CEOs at the World Economic Forum in Davos, Switzerland. The attendees, representing major companies such as Total, Volvo, ABB, Nokia, SAP and HSBC, updated Trump on their respective U.S. investments. Many of the executives thanked the President for getting tax reform passed.
“We are growing 30 percent in the U.S.,” Adidas’ Rorsted said. “We just opened a fully automated shoe manufacturing plant in the state of Georgia in Atlanta.”
Rorsted also name-dropped American hip-hop star Kanye West in his update to the President.
“Some of the most famous creators of our products are coming out of the U.S., starting with Stan Smith in the 70s,” Rorsted said. “Kanye West (is) building one of the most thought of shoes in the world.”
President Trump didn’t seem all that impressed. Maybe he’s not into Yeezy sneakers or something.
Thursday’s opening of the Adidas Originals flagship in Chicago will be the largest in the world, and the seventh one in the U.S.
With nearly 5,000 square feet of shoppable space, the 10,000-square-foot store at 1532 North Milwaukee Avenue is taking a hyper-local approach. In the never-ending chase to bridge the online community with the in-store experience, the company is playing up the city’s heritage through design accents. A fitting room reflects the materials and route of the L train, with walls wrapped with ribbed brush steel reminiscent of the elevated line’s cars. There is also a bench that is modeled after the ones found in all CTA stations.
The city’s transit system was also the inspiration for custom signs displayed throughout the store, which are similar to the ones displayed on the L train line and in its stations. The Adidas versions direct shoppers to silhouettes from the brand’s past, highlighting the year each model made its debut and other information. Wednesday night’s opening party, featured performances from BJ The Chicago Kid, Knox Fortune and DJ ELZ. The site is near two other streetwear and sneaker stores, RSVP Gallery and Saint Alfred.
A Community Wall will highlight local events, concerts and releases
Adidas Originals is celebrating Oktoberfest by re-launching their classic adidas München sneakers, but with some very special additions.
The premium leather uppers on the Munchen Oktoberfests have a special DPBR coating that protects them from beer spillage and barf splatters. In fact, DPBR stands for Durable Puke- and Beer-Repellent. That’s right — the ultimate party
James Harden, the Houston Rockets’ prolific point guard and fashion-forward, beard-sporting, L.A.-bred 2017 NBA MVP runner-up is about to drop the first colorway for his new Adidas lifestyle sneaker line, Harden LS. The new line evolved from the
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THE NEW SUPERSTARS: Rap music fired up more than 200 artists, athletes and students to get creative with Pharrell Williams and Adidas at Los Angeles’ Milk Studio on Saturday night.
Using the athletic company’s Original Superstar sneaker as a canvas, guests dug into a tote bag of tools provided by Adidas, which wanted to see how the Millennials would reinvent its signature shell toe detail. Each unique design was then digitally printed onto an actual pair of shoes and projected as the backdrop for a surprise performance by rapper Pusha T, one of the five influencers hand-picked by the multifaceted Williams.
“The goal was for Adidas to open up doors and provide a platform for young creative minds to, you know, bring their ideas into fruition and to see that it could be done,” said Williams, who enjoys an ongoing collaboration with Adidas that lets him show not only his artistic side but also his progressive views on society and culture.
“It’s just a way to be with the culture, with the kids and with the people,” Pusha T said. “We’re pushing creativity, and getting to see the youth.”
The event embodied Adidas’ fall campaign motif of creating for an audience of one, something exemplified
Adidas is stepping up to the plate and making sure that teenage girls have the sportswear they need in order to keep crushin’ it!
The sportswear company launched “adigirl,” a new line designed specifically for female teen athletes on July 22. Adidas introduced the collection on its site saying:
Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line — a first of its kind — combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life.
This is Adidas’ first go at sportswear and ”athleisure” that explicitly targets teenage girls, and with this move the company might be paving the way for other big sportswear designers. There’s a lot of sports apparel designed for women, and some for girls, too. But there isn’t much on the market that is designed specifically for a teenage girl’s taste and body type. Adigirl by Adidas aims to fill that gap.
The New York City adigirl launch event took place in late July and several celebs (including actress Zendaya, U.S. olympian T’erea Brown and pro soccer player Erika Tymrak) showed up to support the line and its message to empower female athletes.
A photo posted by Isabelle Cornish (@isabellecornish) on
“adigirl was created to specifically meet the needs of the female teen athlete” said Katie Becker, senior design director for Adidas Training and Sportswear, in a press release. The line features many items that are perfect for workouts, while others fit into the increasingly popular “athleisure” trend. The varied range of styles all help to support badass, hardworking female teenage athletes.
LONDON — Stella McCartney has again taken up the role of creative director for the Team GB official kit by Adidas, which British athletes will wear during the Rio Olympics in 2016.
As part of McCartney’s role, which began in April 2014 when Adidas commissioned the designer, she will design the kit for British athletes at both the Olympic and Paralympic Games, as well as a collection of supporters’ apparel.
The kit for Rio 2016 will be an entirely new design, to be unveiled in April, and will work in several yet-to-be-launched “innovations” from Adidas, the activewear firm said. McCartney has worked with a number of British athletes to develop the kit, including London 2012 gold medalists Jessica Ennis-Hill, a heptathlon champion, and Laura Trott, a track and road cyclist.
It’s the second time McCartney has created designs for British Olympic athletes, after designing the British team kit for the London 2012 Olympics. Adidas noted that the replicas of the Team GB kits that McCartney designed for London 2012 were its “most successful Olympic range ever,” selling out “all over the country.”
Alongside the Olympic collections, McCartney designs an Adidas by Stella McCartney line of activewear, and earlier this year launched Adidas StellaSport, which targets a younger
Adidas is making the female athlete its priority and it’s hoping to start her young. Wednesday evening, the brand hosted a fashion show in New York City to launch Adigirl, its first technical collection targeted specifically to high school aged female athletes. Just in time for back-to school, the collection is already available on adidas.com and at Dick’s Sporting Goods, its primary retail partner for Adigirl, now for sale in over 200 Dick’s stores as well as dicksportinggoods.com.
“Our focus is how to be the best sports brand in the world,” said Kate Ridley, vice president of Adidas Training, at the opening of the presentation. “We can ‘t do that without having a meaningful connection with female athletes.”
Adigirl targets five classic American high school sports: basketball, volleyball, track, softball and soccer with performance apparel — no footwear for now — that is technical in design with attention to age-appropriate style, and an approachable price point. The collection prices range from $ 25 for a sports bra to $ 90 for a fleece jacket.
“We obsessed,” said Katie Becker, senior design director for Adidas training and sportswear, noting that focus groups conducted at high schools, hanging out before and after practice were part of the field work yielding key insights. “She’s
EIGHTIES EDGE: “I’m an Eighties baby, and it was amazing to just go back and look at all of these aerobics classes and the Seoul Olympics and just take symbols from that,” said Mary Katrantzou at the launch party in London for her second capsule collection for Adidas Originals. “We started thinking about symbolism and how we can take that within the context of Adidas. But also the silhouettes — there are little tennis dresses and diving suits and track tops so I thought that was a fun spin on the idea of symbols.” The party took place on the rooftop of Snap Studios in East London, with totem poles made by Katrantzou and the prop designer Richard Storey and adorned with the designer’s prints.
Katrantzou used collages made from sports items including a stopwatch, a tennis racket and a badminton shuttlecock for the 24-piece collection. Pieces include a structured T-shirt adorned with patches and crystals, a reversible varsity jacket, a crepe tank dress, leggings, tracksuit bottoms, boyfriend T-shirts, boy shorts, jersey swimsuits and footwear. Katrantzou also put a holographic spin on footwear with bold patterns and floral jacquards.
Prices range from 70 euros, or $ 76, for a graphic print tank to
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Three Adidas staples — the Stan Smith, the Adilette Slide and the Superstar — are getting the limited edition makeover as part of the “Pride Pack.” Each of the designs draws inspiration from the LGBT rainbow flag, “a symbol of equality and inclusiveness that signifies the diversity of the LGBT community,” according to press materials.
The Pride Adilette
The revamped footwear will launch June 6 and be available at Adidas Originals stores and retail partners.
The Pride Superstar
Meanwhile, a portion of the sales will be donated to Portland’s New Avenues for Youth, an Oregon-based advocacy group focused on homeless lesbian, gay, bisexual and transgender (LGBT) adolescents and teens. Meanwhile, Adidas is also sponsoring Portland Monthly’s “Flare,” a Pride Month event slated for June. 11.
Levi’s followed suit a year later, offering a Pride collection that included both men’s and women’s T-shirts as well as a unisex tank top, all emblazoned with the jean company’s iconic “batwing” logo in rainbow colors.
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DREAM TEAM: Pharrell Williams and Adidas Originals are to launch new limited edition pieces. For this collection, Williams was inspired by a trip to Paris’ Marché Saint Pierre located at the foot of Montmartre’s Sacre-Coeur church, where he discovered two vintage floral unisex jackets.
He reinterpreted the jackets as well as Stan Smith shoes. Each comes in one of two color ways: one turquoise-based; the other beige.
It marks the fourth drop designed by the singer since he started the collaboration in March 2014.
The jackets are limited to 200 pieces globally and feature a fit with a cropped length, non-raglan sleeves (with the three-stripe motif along their sleeves), and a slightly wider cut across the chest. Prices are 750 euros, or $ 854 at current exchange rates, for the jackets and 180 euros, or $ 205, for the shoes.
The collection will be available from May 30 in Adidas Originals flagship stores, select Adidas boutiques, and on adidas.com.
Jasper snapped some images of the shoe and shared it with his followers on Instagram. Which means the pics have gone viral.
From what we can tell, it’s pretty much the same shoe that we saw in leaks back in November. It also sports adidas’ top of the line Boost cushioning tech and clearly takes aesthetic cues from those Visvims you always see West rocking. Or, these could be a throwaway sample being put out there to throw us off.
Check out the kicks on the following pages. Are you going to cop?
Yeah, yeah, yeah, Kanye West is getting married this weekend to this rando chick named Kim. But forget that. Fans can now hear West’s new track “God Level” in an Adidas FIFA World Cup commercial. Produced by West, Hudson Mohawke, 88-Keys, Mike Dean and Noah Goldstein, “God Level” is similar to the tracks on “Yeezus.” Check out the ad, titled “The Dream,” below.
Adidas got a jump on FIFA World Cup fever on Saturday releasing an action-packed ad that features a new song by Kanye West The GOOD Wife Kanye’s Wedding Vows to Kim (Taken From His Lyrics) The minute-long spot titled “The Dream All In or Nothing” displays quick cuts of international soccer stars…
If you’ve ever looked at your sneakers and thought “I wish I could throw a filter on these bad boys or maybe a photo of my breakfast,” today is your lucky day.
Fashionista broke the news Friday that Adidas are debuting a line of super-meta sneakers that are, you guessed it, Instagram-friendly. Apparently, you’ll be able to choose a photo that you love off your feed and have them printed right onto your shoes.
But what about those people who aren’t exactly… “skilled” Instagram photographers? Fear not, friends — we’ve rounded up some options from our favorite pages for you.
Cara’s new adorable bunny, Cecil:
Miranda’s eyes, duh:
All these models:
Pretty much anything from Eva Chen:
Kim’s face mid-contouring:
Any photo of Kanye making a face like this:
BABIES (although maybe just your own if you have one):