Martha Stewart Is Brand Ambassador for Aerosoles

Lifestyle doyenne Martha Stewart is partnering with Aerosoles to be its brand ambassador and collaborate on a line of footwear, handbags and accessories for the footwear retailer.
The first style will be a limited collection of rain boots for holiday, to be followed by a complete collection for spring that will include casual and dress flats, heeled sandals, luxury mules and slides, as well as espadrille wedges. Handbags and accessories will follow.
Stewart said, “It’s fun. What we’re trying to do with Aerosoles [is] make gorgeous shoes at the right price.”
She spoke about a recent visit to Bergdorf Goodman’s shoe salon. “You couldn’t move. There were so many people shelving out thousands of dollars for a new pair of shoes. The shoes were gorgeous, but the average Joe can’t go there. We’re trying to make affordable shoes for the average person.”
First up are the equestrian-inspired rain boots, under the tag Martha Stewart for Aerosoles, which will range in price from $ 79 to $ 99. According to Stewart, they will sell on Aerosoles beginning Nov. 1, and later on at QVC, where Stewart already sells her apparel offerings. She said there was no decision yet on whether her shows will mix the fashion and

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EXCLUSIVE: Kaia Gerber Named YSL Beauté Makeup Ambassador

PICTURE PERFECT: Kaia Gerber has been named the new YSL Beauté makeup ambassador, WWD has learned.
“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup,” the model said. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.”
“Kaia is a blossoming talent with a unique sense of style and a stunning beauty,” said Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal. “The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey those values, which entirely resonate with what YSL Beauté stands for.”
The 17-year-old daughter of Cindy Crawford is a model-of-the-moment. She’s graced covers of magazines such as Vogue Paris, Vogue Italia, Love and Pop. Gerber made her debut runway season in fall 2017, which was followed by a slew of other catwalk appearances.
She boasts 3.8 million followers on Instagram.
“I think these days, everything you do has to be measured with a degree of responsibility,” Gerber said. “If there are people who view me as a role model, I really hope to be able to create positive images and

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Industry Vet Michelle Major Tapped as Wet Brand Ambassador

Industry sales veteran Michelle Major has joined Trigg Laboratories Inc., the maker of Wet Lubricants, as the company’s eastern U.S. brand ambassador.
XBIZ.com – Pleasure & Retail

Angela Yee Named New York Public Library Ambassador

West Indian American/Caribbean American Heritage Reception

Source: Johnny Nunez / Getty

Angela Yee will help usher a new generation of readers. She has just been named an ambassador for The New York Public Library.


As a longtime cardholder, the media personality will encourage students to take advantage of all the books, periodicals, and films available at the 143 branches within the New York metropolitan area. She will also participate in New York Public Library events, campaigns, and programs, and is planning to host her book club at library branches across the city.

“Some of my best memories growing up in New York are the times I spent in the public library where I developed my love for reading” Yee shared. “I decided in first grade that I would go to college and be an English major, which I did. There are so many programs and so much to love about your local branch, and I’m excited to become a New York Public Library Ambassador to explore that with you.”

In a statement, NYPL President Anthony W. Marx applauded her continued commitment to the community. “Angela Yee is a remarkable person whose success as a radio personality, entrepreneur, and writer is equaled by her insatiable desire to give back to her city and its people.”

Mayor Bill de Blasio and Chirlane McCray inducted the Brooklyn native at their annual West Indian-American and Caribbean-American Heritage celebration at Gracie Mansion on Tuesday, August 28.

Via Page Six

Photo: Getty Images / Johnny Nunez

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EXCLUSIVE: Biotherm Taps Emily DiDonato as Brand Ambassador

FRESH FACE: Biotherm has tapped Emily DiDonato as a new ambassador.
The IMG model, who is the former face of Giorgio Armani’s Acqua di Gioia fragrance and has appeared several times in Sports Illustrated’s swimsuit edition, will feature in advertisements for skin care based on Biotherm’s patented Life Plankton ingredient.
She will join Candice Swanepoel and Christy Turlington-Burns, with whom she has previously appeared in commercials for Maybelline, at the L’Oréal-owned brand.
DiDonato, who has 1.1 million followers on Instagram, is a certified yoga instructor and nutritionist, according to her IMG profile, which added that she recently returned to studying at Columbia University, where she is earning higher degrees in psychology and sociology.
“I’ve always loved the naturality of Biotherm products,” DiDonato said in a statement. “Right now, as I‘m putting my skin through the added stress of organizing my summer wedding, Biotherm couldn’t have called at a better time,” added the model, who is engaged to Kyle Peterson, a director at a private equity firm.
“Smart, she’s not only an influential opinion-shaper in the field of skin care, but also in healthy living. With her engagement with her community, she’s an absolutely natural choice for Biotherm,” said Biotherm general manager David Fridlevski.
DiDonato’s first campaign

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Rashida Jones Joins Forces With Maison Kitsuné as First Brand Ambassador

Rashida Jones has a featured role with Maison Kitsuné as its first brand ambassador.
The “Angie Tribeca” actress isn’t a convert, though. She was sporting the brand on her own when she connected with cofounder Masaya Kuroki. Based in Tokyo, he has met Jones in Japan and New York, said cofounder Gildas Loaëc. “We were a fan of what she was doing as an actress and also her work with documentaries,” said Jones, adding that her creative family was another plus, as was her American heritage. Jones’ father, Quincy, is the world-renowned producer. “We’d been thinking since our brand is young and developing that we would need an international face at some point to further our story and build brand awareness for Maison Kitsuné.”
Jones will appear with Ed Helms, Jon Hamm, Jeremy Renner, Isla Fisher and others in “Tag.” Earlier this month she joined Tracee Ellis Ross in supporting Stacey Abrams on the stump in Georgia in her bid to become the first black female governor.
The actress was photographed by British photographer Benjamin Lennox wearing a white oxford shirt from the Maison Kitsuné Parisien collection. Geared toward women and men, the offerings include a blue baseball hat, white sneakers, a navy

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COTR Selects Tracy Felder as Brand Ambassador

COTR has announced the addition of Tracy Felder to its team in the role of brand ambassador, where the retail industry vet will bring her hands-on experience to the premium brands the manufacturer offers.
XBIZ.com – Pleasure & Retail

French Montana Is Rap’s First-Ever Global Citizen Ambassador

French Montana can now add Global Citizen Ambassador to his already stacked resume for his incredible efforts in Uganda. The “Unforgettable” rapper received the honor at a ceremony in NYC Friday night. French filmed the music video for his 2017 hit with…

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EXCLUSIVE: Winona Ryder Named L’Oréal Paris Brand Ambassador

L’Oréal Paris has tapped Winona Ryder to appear in a campaign tied to a massive rebrand of its U.S. hair business, WWD has exclusively learned.
A “robust, 360-campaign” comprising digital, social, TV and print advertising is set to launch Sunday during the Golden Globes with a TV commercial featuring Ryder, said Anne Marie Nelson-Bogle, senior vice president of marketing at L’Oréal Paris.
Titled “The Comeback,” the campaign is tied to the repositioning of the majority of the L’Oréal Paris hair-care products, including shampoos, conditioners and treatments, plus a few new products, under a new franchise called Elvive.
The Elvive platform focuses on damage prevention, a message L’Oréal is hoping U.S. consumers — fond of curling irons, blowouts, dry shampoo and bleach — will relate to. L’Oréal research found that eight in 10 women in the U.S. have damaged hair — and 18- to 34-year-olds in particular overindex in hot-tool-related damage.
“Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too,” said Nelson-Bogle of the new campaign. “For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations — her hair is dry and damaged.”
In a commercial airing during the Golden Globes,

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Maria Cornejo to Serve as Brand Ambassador at Première Vision New York

CORNEJO’S CRYSTAL CLEAR VISION: Première Vision and the Council of Fashion Designers of America have crowned Maria Cornejo as the brand ambassador for next month’s Première Vision New York.
The designer is crafting a selection of exclusive designs for the show, putting to use textiles from the Swiss company Schoeller Textil. She said of the collaboration, “First, I am a total fabric nerd. I start always with fabric, draping. That’s the way we design the collection, designing the fabric. Secondly, the collection is going more and more toward sustainability.”
The show will run Jan. 16 and 17 at Pier 94 in New York.
The opportunity to work with Schoeller, the 2017 Fashion Smart Creation prize at the last PV Awards, was a selling point for Cornejo who also commended the company’s avant-garde reputation in this arena. The Swiss textiles maker was honored for its double-face fabric with a color-contrasting back in ECONYL yarn. “This was an amazing opportunity. There was no reservation for me to do it because it was also about spotlighting sustainability, showing that it doesn’t have to be boring,” she said. “It can be design. It doesn’t have to be granola or look beige. There are different ways to approach

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Dwayne Johnson’s Daughter Simone Garcia Johnson Named 2018 Golden Globe Ambassador

Simone Garcia Johnson, Dwayne JohnsonWhen it comes to the Golden Globes, Hollywood offspring always has a place on the stage.
On Wednesday, the Hollywood Foreign Press Association (HFPA) announced that Simone Garcia Johnson,…


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Exclusive: Tommy Hilfiger Taps Shawn Yue as Men’s Ambassador in Asia

Actor Shawn Yue will appear as the first local brand ambassador for Tommy Hilfiger men’s wear in China, Hong Kong, Macau and Taiwan for fall 2017 and spring 2018.
The exclusive partnership reflects Hilfiger’s continued commitment to expand in Asia, its fastest-growing region. The campaign goes live Friday.
“We’ve seen exciting growth in both the overall business and brand awareness in China over the past few years. Our partnership with Shawn will solidify our position in the market and introduce our men’s wear business to a new consumer,” Tommy Hilfiger said Wednesday.
“He is at the center of pop culture in China, known for his incredible talent and is celebrated by young fashion followers across Asia for his cool, sophisticated style. He truly is a reflection of today’s Tommy Guy,” he added.
Asia is a key market for Hilfiger, which it entered in 2002 as one of the first premium designer brands. The company’s overall business in China, including e-commerce and stores, increased 14 percent in 2016. The brand has expanded its current store count to 357 from 100 stores in 2011. By year-end, Hilfiger expects to have 405 stores. Having launched e-commerce in China in 2012, Hilfiger became one of the first international

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Hublot Taps Texan Golfer Patrick Reed as Brand Ambassador

AN AMERICAN AMBASSADOR: LVMH Moët Hennessy Louis Vuitton-owned Swiss watchmaker Hublot has added a new name to its list of professional golfing brand ambassadors: Patrick Reed.
Nicknamed Captain America, Reed built his reputation at the 2014 and 2016 Ryder Cups, helping spur the U.S. team to victory at the Hazeltine National Golf Club, and was the youngest winner of the WGC-Cadillac Championship.
Hublot chief executive officer Ricardo Guadalupe cited Reed’s “perseverance and commitment” to his career as a reason for the brand’s choice. The brash, fist-pumping 27-year-old joins golfers including top-ranked Dustin Johnson and Olympics gold medalist Justin Rose in partnering with the brand.
Hublot welcomed the partnership with Reed by throwing a cocktail party Tuesday at the Woodlands Country Club in Houston. Reed, who said he has a long-held affinity for Hublot watches, wore the Swiss brand’s Big Bang UNICO Titanium model.
Hublot also counts sportsmen of other disciplines to represent the brand, including runner Usain Bolt and soccer stars Pelé and Diego Maradona. Pelé and Bolt were both on hand to unveil the brand’s modern Fifth Avenue New York last year.

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Sensuous Appoints U.S. Brand Ambassador

Australian manufacturer Sensuous has announced Meghan Dunkel as its new U.S. brand ambassador.
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James Harden Named Stance Brand Ambassador For Socks and Underwear

James Harden has added another cushy sponsorship to his resume. The Houston Rockets’ high scoring guard has been named Stance’s first Punk & Poet brand ambassador for socks and underwear.

“I’ve been a fan of Stance for as long as I’ve known about them,” said Harden via a press relased. “I’m excited to officially kick this thing off.”

Harden will release a signature line of Stance socks, along with Stance underwear—a new venture for the fast-growing company, too.  

It seems like Stance underwear will help keep the funk at bay thanks a Butter Blend fabric that’s being touted as super soft and “nourishing” to the skin since it’s made from milk protein.

Stance is the official on court sock of the NBA. Harden joins a roster that already includes Klay Thompson and Allen Iverson, amongst others.

Harden X Stance underwear 1 (1)

Photo: Stance

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Gay U.S. Ambassador Marries In Denmark

COPENHAGEN, Denmark (AP) — The U.S. ambassador to Denmark has married his partner in the Scandinavian country that became the first nation to allow gay couples to formalize their unions in 1989.

Rufus Gifford, the U.S. envoy since September 2013, is a strong gay rights advocate and often appears with Stephen DeVincent, a 56-year-old veterinarian, at his side. The two were married Saturday at the Copenhagen City Hall. Gifford, a 41-year-old Boston native, wrote on Twitter: “26 yrs ago the site of 1st legal gay unions in the world. Humbled and emotional.”

Later in the day, he posted a smiling photo of the two, showing off their rings: “In the land that created fairy tales, we just started our own.”

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Dame Helen Mirren Named Special Ambassador of Giorgio Armani’s Films of City Frames

A REAL SPECTACLE: Giorgio Armani has named Dame Helen Mirren special ambassador of the second edition of his Films of City Frames short-movie project, developed in collaboration with Luxottica and Rai.
On Oct. 12, four short movies directed by four international cinema students, who filmed real-life situations featuring Giorgio Armani’s Frames of Life eyewear pieces as protagonists, will be screened at the BFI London Film Festival, running Oct. 7-18.
“The success of the first edition, presented in 2014 at the Toronto International Film Festival, pushed me to continue this initiative and offer another great opportunity to young talents,” Armani said. “Considering the great attention that the British Film Institute has always paid to the research and support of new talents, I thought that the BFI London Film Festival was the right context to present the short movies. I’m also very happy that Dame Helen Mirren joined this year’s project as mentor and special ambassador. For young directors, it’s extremely important to have a point person, and Dame Helen Mirren, with her personality and experience, is the right person to give them precious tips.”
“Being a guide and supporting cinema students is very important for me,” Mirren said. “Thanks to the inspiration and guide of our great friend

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NFL Star JJ Watt Is Mizzen + Main’s Newest Brand Ambassador


Turns out he looks just as good in gingham as his Houston Texans uniform.

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Eddie Redmayne Named Ambassador of U.K. Film Charity


Into Film, which helps children aged 5-19, was launched last year.

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Style Notes: Ciara is Topshop’s New Ambassador; Anna Wintour Joins Mario Testino’s Towel Series


Friday fashion fun.

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‘Game of Thrones’: U.S. Ambassador to Host South American Premiere at Buenos Aires Residence


Newly appointed Ambassador Noah Mamet has invited Argentine luminaries and HBO executives to gather for the Spanish language premiere of the hit show at his official residence on March 31.

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