Under Armour Signs Embiid to Endorsement Deal

For Joel Embiid, his newly inked deal with Under Armour is going to be “bigger than just shoes.”
Turning aside other reported suitors including Puma and New Balance, the center for the Philadelphia 76ers instead opted for a five-year apparel and footwear endorsement deal with Under Armour. He had previously been sponsored by Adidas.
At Under Armour, Embiid joins Golden State Warriors’ Stephen Curry, New England Patriots quarterback Tom Brady, skier Lindsey Vonn, ballerina Misty Copeland and others. The terms of the deal were not disclosed but ESPN reported that the endorsement will make him the highest paid center in the NBA.
In a first-person account on Under Armour’s web site posted on Wednesday, Embiid wrote: “When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball. I want to help change people’s lives.
“Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it 100 percent. This isn’t about a shoe deal. I mean, listen…I’m gonna make sure they design some shoes as pretty as I am. Don’t

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Under Armour Reveals Lindsey Vonn Signature Collection

Lindsey Vonn will take a break from her Olympic training this week to talk a little fashion.
In a press event at her favorite training ground in Lake Louise, Canada, one of the world’s greatest female ski racers will take the wraps off the Lindsey Vonn Signature Collection, a tight skiwear capsule from longtime sponsor Under Armour.
The line will be available for pre-sale starting today on the Under Armour web site with select pieces being offered for sale in January on the company’s e-commerce site and at select UA Brand House stores in the U.S., Europe and Asia. The entire collection will be in stores in fall 2018.
“The Under Armour team gave me freedom to express myself throughout the entire ideation and design process,” Vonn said. “I love being able to ski in looks that not only perform, but are also fashion-forward and different from anything else you would see on the slopes. Under Armour helped me bring my vision to life and the incredible amount of thought and detail that went into each piece is what makes this collection so special.”
The six pieces in the line reflect the skier’s personal style and feature modern cuts and colorways. Vonn worked closely

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Under Armour Taps Andy Murray

The pro tennis player will wear Under Armour apparel, footwear, and accessories
and be featured in marketing campaigns.

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