Flamboyant, fluted tailoring clocked up significant street-style mileage during the fall 2015 shows. Remember the bold, seventies-inspired blouse sported by supermodel Abbey Lee in Paris—or the exaggerated flares worn by Natalie Joos in New York City? This distinctive new retro-modern silhouette comes courtesy of designer Kym Ellery, whose eponymous, Sydney-based label is quietly transitioning from under-the-radar treasure to global go-to. Comprised of architectural tailoring and fluid separates, her collections are easy, cool, and unconventionally luxurious. In the midst of Australian Fashion Week, we catch up with the 31-year-old talent and chart the five reasons why you should bookmark the brand now.
1. The Founder
Prior to launching her own line in 2007, Kym Ellery worked on the fashion team at the Aussie fashion magazine Russh. “My background in styling has definitely influenced how I’ve evolved the label,” she says. “From speaking the same language as editors, to knowing that there was a real need for a modern, entry-level label that young women could turn to.” Then there’s Ellery’s own signature style, itself the subject of much adoration, which she describes as, “classic, understated, predominantly androgynous, and almost always monochromatic.”
2. The All-Star Ambassadors
In addition to supermodels and fashion insiders, the brand has amassed a cool following of A-list screen sirens and pop icons such as Rihanna, Solange Knowles, Cate Blanchett, and Elle Fanning. “I feel incredibly lucky, because they are all such strong, beautiful women and they’ve discovered the label organically,” says the designer, adding, “I’d love to see Diane Kruger in one of our dresses, or perhaps Tilda Swinton in a suit. That would be a dream.”
3. The Look
Ellery’s seventies-inspired tailoring strikes a careful balance between restraint and romance. “We’ve become known for reinventing vintage silhouettes, like our classic flared pant which has become a staple,” she says. “I’m an absolute perfectionist about the right cut. Everything is crafted locally here in Sydney so I can keep a close eye on quality. I’m also fastidious about fabrics and work with mills in Switzerland and Italy to develop innovative new textures.”
4. The New Collection
Ellery’s pre-fall line, available at Dover Street Market New York starting next month, pays homage to David Bowie, whom the designer credits as her ultimate muse. “This season, I was especially inspired by his style during the Thin White Duke era—the gray fluted suits—and also the Ziggy Stardust chapter, which is where all the gold brocade comes into play,” she says. Other high notes in the new offerings include a lightweight chrome coat, draped sleeveless paisley top, and slouchy sleeveless waistcoats.
5. The International Takeover
Besides retaining the headline slot at Australia Fashion Week, Ellery will make its official, on-schedule debut in Paris next season. “Showing on the main schedule in Paris has always been my ultimate goal, so we’re all extremely excited about this year and what the future might hold,” she says. We’re certainly staying tuned.
The post 5 Reasons That Cool, Under-the-Radar Australian Label Ellery Is Poised for a Major Breakout appeared first on Vogue.
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