Natalie Bloomingdale’s The SIL Partners With The Beverly Hills Hotel

Natalie Bloomingdale’s e-commerce site The SIL (which stands for “stuff I love”), a platform for exclusive offerings by independent designers, has teamed with The Beverly Hills Hotel to unveil a holiday capsule collection next month inspired by the landmark property. Launching in one of the redesigned bungalows, the collection will feature ready-to-wear pieces and accessories designed by SIL Shop designers from Paris to San Antonio, Tex.
“For more than a century, The Beverly Hills Hotel has remained a symbol of Hollywood’s Golden Age and Los Angeles’ celebrated lifestyle, with a signature aesthetic that has become recognized around the world,” said Edward Mady, the hotel’s regional director and general manager. “Its iconic design elements serve as inspiration for artists and designers, and this inaugural capsule collection with The SIL is an example of the influence this beloved property continues to have in the fashion world.”
Founded by Bloomingdale last year, The SIL’s own branding was very much inspired by the color palette of The Beverly Hills Hotel, her favorite Los Angeles haunt and that of her late grandmother-in-law, society doyenne Betsy Bloomingdale. A frequent patron of the Polo Lounge, the hotel’s legendary restaurant and bar, the younger Bloomingdale channeled the green and white

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Echo Brand Celebrates 95 Years of Business With Event at Bloomingdale’s

“We now have three generations of family members working side by side every day from 29 years old to almost 90,” said Steven Roberts, chief executive officer and chief innovation officer of Echo Design Group. “I think we have as much passion for the business today as we have ever had.”
This year, the family-owned accessories and home design company celebrates 95 years of business, and to commemorate the milestone on Thursday, the brand is hosting a “National Scarf Day” event with Bloomingdale’s and style influencer Natalie Lim Suarez of @NatalieOffDuty.
“Echo’s headquarters have been in Midtown [New York] for our entire 95 years. How fitting to be able to celebrate our 95th with our friends and partners of so many years at Bloomingdale’s. Their customers have been supporting and appreciating Echo products for many years,” Roberts said.
Known for scarves, which continue to be a staple, Echo also makes puffy nylon jackets, rainwear, hats, wraps and leather gloves. There is a comprehensive home line that extends to duvets and pillow shams, table linens, paper napkins, ceramic soap dispensers and shower curtains. The one unifying element among all these seemingly disparate categories: the vibrant and eclectic prints that have always been at the

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Bloomingdale’s, Native Son Team on Pride Collection

Bloomingdale’s is doing its part to support Pride month.
The retailer has teamed with Emil Wilbekin, founder of Native Son, to create a limited-edition Pride capsule collection. The collection consists of T-shirts and hats that feature Pride-specific graphics with messages of equal rights, self-affirmation and love.  
The items are priced between $ 34 and $ 75 with 10 percent of the proceeds being donated to the Native Son Foundation, an association where the gay male black community can create a safe space for fellowship, celebration and empowerment.  
“Partnering with Bloomingdale’s on this Native Son Pride capsule collection is a brilliant collaboration that amplifies the messaging and mission of inspiration and empowerment for black gay men and the LGBTQ+ community,” Wilbekin said. “It’s about being proud of who we are, acceptance, equality and inclusion in the world, and supporting gender diversity.”
 Bloomingdale’s will host a launch party for the collection at its 59th Street flagship on June 20. Celebrity stylists Ty Hunter and Jerome Lamaar will join Wilbekin a question-and-answer session during the event. 

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Rihanna Takes Center Stage at Bloomingdale’s

Rihanna kept her fans waiting for nearly two hours on Friday at Bloomingdale’s. But no matter. The hard-core Rihanna crowd was happy to sway to her music and mouth every word of every one of her songs played by DJ Pedro. “I’m still in love with you, boy… ” “Time to get schooled,” said the invitation to the launch of the Fenty x Puma by Rihanna fall 2017 collection, which was billed as a pep rally for Fenty U.
Bloomingdale’s second floor — akak Fenty country — was outfitted with a podium that said Fenty U. Props such as bullhorns and pom-poms were strewn about, and about a dozen fans were chosen to sit on benches, like the cheering squad. Given Fenty x Puma items to wear over their clothes by Bloomingdale’s staffers, nobody donned the merchandise, except for the caps.
Asked if this was his scene, Tony Spring, Bloomingdale’s chairman and chief executive officer, said, “This is Rihanna, Fenty and Bloomingdale’s scene. It’s been a good business for us. She has a nice feel for product and style. She’s an icon in the entertainment world and has a true passion for the fashion business. Our culture is influenced by people with

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Style Notes: Jessica Alba Covers ‘Allure’; Bloomingdales Accidentally Gives Away Thousands in Store Credit


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Bloomingdale’s to Host Street Party for NYFW: Men’s

Bloomingdale’s is getting into the spirit of New York Fashion Week: Men’s.
The department store will set up what it is billing as “the ultimate street party” during the three-day run of the inaugural men’s shows. It will be taking over a corner outside the official venue at Skylight Clarkson Sq and will be adding picnic tables shaded with black-and-white umbrellas where “men’s wear aficionados of all style-sorts” are being invited to “re-energize” at the ultimate street tailgate party.
The retailer will be offering locally sourced coffee in the morning, mid-day munchies from Bark Hot Dog, Red Hook Lobster and Bark Burgers during the day and some other hydration options later in the day. There will also be a charging station and free Wi-Fi.

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Bloomingdale’s Launches Holiday Instagram Campaign

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Throughout the month of the December, the retailer will post various gift guide collages on its main Instagram account.

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