Jay-Z Named Chief Brand Strategist Of Cannabis Company Caliva

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Jay-Z just got onboard with the legal weed hustle. Today (July 9), cannabis company Caliva announced it has named the Brooklyn multi-hyphenate its Chief Brand Strategist.

Reportedly it’s a multiyear deal and Jigga is tasked with “driving creative direction, outreach efforts and strategy” for the brand. We’re going to say he has experience in such matters.

Part of Mr. Carter’s duties includes the participation of individuals who were incarcerated for their illegal marijuana activities. The goal is giving the aforementioned a fair shot at getting in the game post-legalization.

“Anything I do, I want to do correctly and at the highest level,” said Jay-Z via a press statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”

Caliva is a cannabis consumer products company that was founded in 2015. The brand boasts a first-place finish in the 2019 High Times Cannabis Cup thanks to the “Z-Cube” in the Best Hybrid category. Other products it sells include vapes, tinctures and beverages.

Jay-Z wins, again.

The Latest Hip-Hop News, Music and Media | Hip-Hop Wired

Ludacris, Action Bronson Headline 4th Annual National Cannabis Festival In D.C.

National Cannabis Festival Washington DC

Source: National Cannabis Festival / National Cannabis Festival

The Nation’s Capital will undoubtedly be draped in a curious haze of smoke this coming Saturday (April 20), most especially the grounds of RFK Stadium. The fourth annual National Cannabis Festival kicks off at noon on 420, with Ludacris and Action Bronson sharing the top billing.

Along with Luda and Bronsolini, Washington’s legendary Go-Go band, The Junkyard Band, will also take the NCF stages. Joining the aforementioned acts are reggae band Strykers Posse, brass band Black Masala, and DJ Farrah Flosscett.

While music and, ahem, the sticky green leaf will be the center of the festivities tomorrow, NCF organizers also held a National Cannabis Policy Summit earlier today (April 19) at Washington’s Newseum, and we’ve breezed through to find a well-attended event with some of the most knowledgeable marijuana advocates and activists in the region and beyond.

In case you’re up for joining tomorrow’s party, check out more information about the National Cannabis Festival here.

Photo: National Cannabis Festival

The Latest Hip-Hop News, Music and Media | Hip-Hop Wired

Cannabis Evolution – J. Michael Long

J. Michael Long - Cannabis Evolution  artwork

Cannabis Evolution

J. Michael Long

Genre: Documentary

Price: $ 9.99

Rental Price: $ 4.99

Release Date: April 9, 2019


For thousands of years humanity has been using the cannabis plant to treat various medical conditions. The ancient Chinese, Egyptian and Greek people’s all recognized the immense medical potential of this often-misunderstood plant. Thousands of years later, in the most technologically advanced age of human history, medical marijuana is still a controversial topic. The early 20th century saw a vilification and prohibition of marijuana – a movement born out of greed, lies, and even racism. Only now are scientists beginning to confirm what ancient societies knew – that cannabis is one of the most medically applicable plants on Earth. Medical marijuana has the potential to treat a wide range of psychological and physiological conditions – from cancer to PTSD. From CBD oils to all-new wonder drugs, this is truly an exciting time for medicine. Nevertheless, the illegality of marijuana, and the war on drugs, has stifled research. It is time to dispel the lies and address the facts – join us on an exploration of one of the most astounding and controversial plants in history. A story that spans thousands of years and millions of people, about an herb called cannabis and a miracle plant known as marijuana.

© © 2018 UMN, LLC

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