EXCLUSIVE: Honey Dijon Cues Up Fashion Brand, With Comme des Garçons

QUEEN BEE: Honey Dijon is the latest music figure to take a leap into fashion with a prestigious partner: Comme des Garçons is preparing her first products for release in the coming months, WWD has learned.
Dijon and Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street Market, confirmed they are “working on building a brand together called Honey F—ing Dijon.”
They noted “the first small collection of DJ bags and Ts should be launching this summer or early fall.”
A DJ popular with the fashion crowd, Dijon has 118,000 followers on Instagram and commands huge crowds for high-energy sets that mix various genres of dance music. The most recent one was a sold-out “Brunch in the City” event in Barcelona last weekend.
Dijon has also mixed music for Dior Men’s runway shows and performed at an array of fashion events for brands including Burberry.
DJs seem to be the latest fashion stars, with Peggy Gou recently launching her brand Kirin as the latest recruit of New Guards Group, whose stable includes Off-White designer Virgil Abloh and Heron Preston. Both men are also frequently found behind the decks.

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Comme des Garçons Pocket Shop Opens in New York

HOW CONVENIENT: Pocket, Rei Kawakubo‘s answer to the bodega, lands in New York City today at 112 10th Avenue. Comme des Garçons said it likens the Pocket concept, which launched in Tokyo department stores in 2007, to a modern-day convenience store for “pocket-sized items that you don’t have to think about too much and can buy on a whim.” That means mostly the Play, Wallets and Parfum collections.
Adrian Joffe, president of Comme des Garçons International, said the concept “celebrates the ease, efficiency and affordability of a convenience store.”
This is the first freestanding Pocket in the United States. There are now 30 Pocket shops worldwide in Japan, South Korea, Hong Kong and Thailand, as well as Singapore, Berlin, Amsterdam, Paris and Melbourne. The company’s Dover Street Market stores also have dedicated Pocket spaces, as does its Comme des Garçons store in Chelsea.

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