Valentino USA Taps Communications Executive

ITALIAN ACCENT: Tanja Ruhnke has joined Valentino as vice president of communications, North America. Responsible for public relations, events, advertising and VIP relations for the Roman fashion house, she reports to Sebastian Suhl, managing director of global markets and interim chief executive officer of Valentino USA.
Ruhnke is perhaps best known for her role as vice president of global branding and communications at Alexander Wang, and as a vice president of public relations at KCD in Paris. Most recently, she was vice president of communications at North6, a production agency.
She has also worked in-house at Rag & Bone and Helmut Lang in New York, and provided communication consulting services for the likes of Gucci, Bottega Veneta and Birkenstock. 

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Maison Margiela Taps Divna Susa for Communications Role

HOUSE CALLS: Divna Susa, communications director at J.W. Anderson since 2015, is trading arty dresses and Converse sneakers for a white lab coat: She starts Monday at Maison Margiela as its communication director.
The seasoned public relations executive started her career at Franca Soncini in Milan, and has also worked for PR Consulting in Paris and Karla Otto in London. She has done communication planning for the likes of Jacquemus, Vionnet, Swarovski and Bouchra Jarrar.
Susa’s successor at J.W. Anderson has yet to be named.

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Madea Is Finally In Charge As White House Communications Director

Tyler Perry’s granny character seems like the perfect fit “to work for somebody they can’t stand.”
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Her path to the White House has been paved with paperbacks.
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Donald Trump’s First Communications Director Jason Miller Has Love Child with Mistress

The man Donald Trump picked to be his communications director who mysteriously resigned before the inauguration has just had 2 babies … but only one of them with his wife. Jason Miller, the guy who was Trump’s official mouthpiece during last year’s…

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Giorgio Armani Names Garine Zerounian SVP of Communications for North America

Giorgio Armani Corp. has promoted Garine Zerounian to the role of senior vice president of communications for North America.
Zerounian takes the reins from Rod Manley, who departed the company in July to serve as executive vice president, global communications for Calvin Klein Inc. Zerounian will report to Claudio Calò, worldwide director of communications for the company.
At Armani, she will oversee public relations, media, image events, graphic services and corporate communications for all brands of the Italian fashion house in North America.
Zerounian joined Armani’s public relations team as vice president of public relations for North America in January 2014. Prior to that, she held various roles, including vice president of global communications at Belstaff and senior p.r. jobs at Tory Burch, Valentino, Ralph Lauren and Yves Saint Laurent.

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New Year Communications Guide

When communicating with others in the business world, be sure what you say and write has impact. Here are tips for both verbal and written communications.

Verbal Communication

• Speak clearly (don’t mumble) and loud enough (but not too loud), while standing or sitting up straight and looking your listener in the eye.

• Make a statement rather than asking a question. By the same token, don’t weaken your comment by following it up with remarks such as “Don’t you think?” or “Wouldn’t you agree?”

• Avoid disclaimers such as “I’m no authority, but . . .” and “I could be wrong.”

• Never answer a question with a question.

• Be aware that certain words and phrases detract from the power of your speech. For example, qualifiers such as “sort of” and “rather,” as well as other adjectives and adverbs, can weaken rather than strengthen your message, as in “I’m really sorry,” or “The program is super fantastic.”

• Avoid fillers such as um and ah. It’s better to have a pregnant pause.

Written Communication

• State what your letter or e-mail is about in the first paragraph, and use the person’s name in your salutation.

• Write the letter or e-mail from the reader’s point of view. That is, anticipate what the reader needs to know and answer any questions or concerns you think your letter or e-mail might bring up. In other words, give the reader as much information as possible about the subject of the letter or e-mail instead of leaving loose ends.

• Write the way you talk. In other words, don’t use multisyllabic words and complicated phrases in order to sound smart or important.

• Be specific, not cute or flippant.

• If dealing with a controversial subject, make sure you can defend your position and that your argument is relevant.

• Use active-voice verbs and strong action words, as in “I know that this plan is a good one” rather than “It is surmised that this plan would be good.”

• Keep your letter or e-mail brief and to the point. The more words you use, the less impact they will have.

• In the last paragraph, state your intentions: “I will call your assistant next week to set up a meeting that is convenient for you.” And make sure you follow up!

Lisa Mirza Grotts is a recognized etiquette expert, an on-air contributor, and the author of A Traveler’s Passport to Etiquette. She is a former director of protocol for the city and county of San Francisco and the founder and CEO of The AML Group (www.lisagrotts.com), certified etiquette and protocol consultants. Her clients range from Stanford Hospital to Cornell University and Levi Strauss. She has been quoted by Condé Nast Traveler, InStyle magazine, the Los Angeles Times, and the New York Times. To learn more about Lisa, follow her on www.Twitter.com/LisaGrotts and www.Facebook.com/LisaGrotts.
Style – The Huffington Post
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