Perry Ellis Supports Hispanic Culture With Cubavera Art Project

Perry Ellis International Inc. took its mind off Thursday’s shareholders’ vote to go private by occupying itself with creative pursuits.   
National Hispanic Heritage Month may have ended Oct. 15, but that hasn’t stopped the company from observing its Latin American roots. Its Cubavera men’s wear brand keeps the party going with a live auction of original commissioned artworks through Nov. 1, within its multifaceted campaign #CubaveraIcons. Three works by Gustavo Novoa, Alexander Mijares and Edward Granger, who previously created custom guayaberas at a live painting event and has collaborated with Hermès and Ralph Lauren, premiered on the brand’s and artists’ web sites and social media channels before their live auction on Paddle8.com.
PEI president and chief executive officer Oscar Feldenkreis said the artists were each chosen for their unique style. “They represent a multicultural mix, again in line with the Cubavera brand, which has translated across demographics and has grown into a staple for a multicultural and multigenerational consumer,” he said.
The only parameters for the artists were to draw inspiration from the collection. Novoa zeroed in on its signature prints and PEI’s home base in Miami with a painting of Florida panthers primping in tropical shirts. Titled the Front Runners, his work starts at $ 3,500

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