Depop Takes Over Selfridges With a Pop-up Store

LONDON — Depop is giving its online vendors an off-line space in Selfridges.
The vintage finds marketplace has taken over space in the department store’s Designer Studio, on the third floor. The pop-up will run for three months, until the end of October.
Products have been hung on a moving rail, similar to those found at the dry cleaners to mimic the look and feel of an online marketplace. The rotating rail can be turned on and off with a switch controlled by the customer.
“It was interesting to bring our marketplace — which is so diverse, broad, scrapping and thrifty — into an elegant destination. So we came up with this idea that we thought was a nice representation of Depop, because it is this never-ending cycle of unique items,” said Peter Semple, chief marketing officer of Depop.
At the moment, merchandise on the rail includes a diamond-patterned vintage pair of pants from Versace, graphic Marily Manson and Public Enemy shirts and limited-edition sneakers from Nike from three online stores that sell to Depop — @NS_Shop, @Ladskazeem and @Archive_Dna.
Sellers will rotate out every week to give as many members of the Depop community as possible a chance to showcase their products. “The whole thing

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