Salvatore Ferragamo Men’s Spring 2020

Having Palazzo Vecchio as the backdrop of a runway show is a privilege that only a quintessential Florentine brand such as Salvatore Ferragamo with a long history in this Tuscan city could hope to pull off. Of course such an incredible backdrop might have become a bit overwhelming with a weak collection. But that wasn’t the case for the lineup creative director Paul Andrew showed on Tuesday night.
The antique beauty of the Piazza della Signoria square actually created a charming contrast to the slightly futuristic take on the utilitarian aesthetic injected into the collection. Salvatore Ferragamo’s incredible craftsmanship and heritage stood out, but in a new version, never nostalgic or retro, but projected into the future. The high-tech approach to the treatment of materials, including leather which was embossed and then waxed for a glossy effect, as well a certain sharpness in the cuts, conveyed a look that felt very modern and cool yet never cold or too minimal. Accessories helped put the focus on the duality of the lineup: while the sailing bags and the leather sandals exuded classic elegance, the multipocket bags and chunky boots offered the most functional and cutting-edge essence of Andrew’s fashion proposal for

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Salvatore Ferragamo Taps International Influencers for Digital Initiative

INSTA-CLICK: Salvatore Ferragamo is putting the focus on one of its key symbols, the Gancini double-hook fastening, celebrated by the brand’s women’s creative director Paul Andrew with a new overall pattern and a digital campaign, debuting on Thursday.
In particular, the Florentine fashion house tapped Bryanboy to direct a series of short movies, which explore with humor the joy and sorrow of the digital lives of several international influencers, including Bryanboy himself; Caro Daur; the duo behind Diet Prada Tony Liu and Lindsey Schuyler; Tamu McPherson; Pelayo Díaz; Aureta; Susie Bubble, and Carlo Sestini.
Lensed in different moments of their lives, all the protagonists sport ready-to-wear pieces and accessories showing the new Gancini pattern, first introduced with the resort 2019 collection.
“As a designer, I appreciate the innate elegance of the Gancini’s refined simplicity and the sensuality of its form. Another aspect is its duality: two clasps that connect and hold together,” said Andrew. “The beauty of the Gancini shape is something I’ve worked to emphasize and enrich through the creation of this new Salvatore Ferragamo Gancini monogram.”
The short movies will be available across all the Salvatore Ferragamo digital platforms.

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Salvatore Ferragamo Pre-Fall 2019

The company’s rich archives, the vivid colors of 16th-century painter Bronzino, whose paintings are on show at the Galleria degli Uffizi in Florence, as well as the effortless sartorial elegance of iconic men, including Mick Jagger and John Kennedy Jr., served as inspiration for the Salvatore Ferragamo women’s and men’s pre-fall collection.
During a walk-through at the company’s Milanese headquarters, women’s creative director Paul Andrew and men’s design director Guillaume Meilland put the focus on the coherent attitude running through the women’s and men’s looks. These actually exuded the same luxurious elegance, revealing the high-end craftsmanship deeply rooted in the brand’s heritage.
Taking a step back from the dark tones of the last few collections, the designers played with a lighter, more lively color palette, including bright green, orange, red and ice gray. Constructions were also softened to welcome a sense of relaxed sophistication. For example, upscale padded coats were crafted from silky fabrics, men’s shearling and leather jackets and women’s suede trenchcoats were cut in clean, lean silhouettes, while chic suits revealed a deconstructed approach.
Knitwear took center stage with precious plissé skirts, dresses showing built-in ties to wrap around the neck and embroidered cashmere sweaters. Archival prints were revamped included the

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Salvatore Ferragamo Resort 2019

Who are the Salvatore Ferragamo customers? That’s the question the brand is trying to answer as it renovates its image.
For resort, women’s creative director Paul Andrew and men’s design director Guillaume Meilland worked together to define a cohesive and coherent wardrobe able to celebrate the brand’s heritage and at the same time to make the fashion house relevant for contemporary customers.
Rather than tapping too aggressively into current trends, they managed to develop a sophisticated, elegant dress code, which looked fresh and modern yet still sober and discreet.
Workwear served as source of inspiration for a women’s oversized denim trenchcoat punctuated by contrasting stitches, as well as for a flared skirt embellished with grommets and utilitarian pockets. This was paired with a sleeveless caban crafted from a precious double-face cashmere, which was also used for a chic asymmetric slipdress trimmed with blanket-like fringes at the bottom.
The impeccable sartorial attitude of the men’s suits, worked in lightweight constructions, also returned in the women’s range with slightly oversized blazers worn with tapered pants, which were cropped at the ankle to show the new Vara booties.
A sense of ease echoed in a group of cotton and linen pieces in classic safari-inspired colors. This included a men’s shirt

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Michele Norsa Grows Ferragamo Via Consistency and Detail

MILAN — Balance. That is what Salvatore Ferragamo SpA chief executive officer Michele Norsa says is the key to the fashion group’s continued growth, even as markets like China begin to slow.
Ferragamo has seen profits and sales increase — even in China — because of “a balance per gender, category and market,” Norsa said. To wit, China and a strong performance of the brand’s handbag and leather accessories helped drive profits and sales up 13 and 10 percent, respectively, in the first half of the year. This was on top of a strong 2014, which closed with growth in profits and sales, driven again by handbags and leather accessories and by gains in all geographic markets, especially its retail channel in China. The retail division gained 17 percent in the six months ended June 30.
Since his arrival in 2006, Norsa has helped spearhead the development and expansion of the Florence-based group under Ferruccio Ferragamo’s chairmanship, and listed the company on the Milan Stock Exchange in June 2011. The group’s shares have gone from nine euros, or about $ 10 at current exchange, on the first day of trading to 23.34 euros, or $ 26.06, at press time. The flotation of about 25

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Missoni, Ferragamo and More to Unveil Short Films at Milan Fashion Film Festival

Dries Van Noten, Gucci, Kenzo, Missoni, L’Oréal, Chloé, Salvatore Ferragamo, Etro and Valentino are just a few of the international labels that will participate in the upcoming Milan Fashion Festival, running Sept. 20-22.
Conceived and directed by Kean Etro’s wife, the Argentinian Constanza Cavalli Etro, the event, at its second edition, will be held at a new location, the city’s historical Anteo Spaziocinema theater. More than 200 short films, selected among the 600 that have been submitted, will be screened during the three-day event. The screening schedule will include films by already established directors and upcoming talents.
“Here, big names help new ones,” said Cavalli Etro. “The fact that big brands and film directors take part to the project next to new names helps the festival and upcoming talents to get the right visibility.”
A jury, including photographer Rankin, Vogue Italia’s editor in chief Franca Sozzani and producer Lisa Immordino Vreeland, among others, will assign 13 different awards to the film directors participating.
In addition, starting from Tuesday, anyone will be able to vote their favorite fashion film on the Fashion Film Festival’s Web site.
Also, microfashion films of 15 seconds, fitting social network’s standards, will be shown in one of the theater’s rooms.
This season, Milan Fashion Festival also teamed up with Paramount, which

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An Intimate Look Inside The World Of Ferragamo

By Laura Putti
©Photo Credits: A. Coppitz – Archivi Alinari/Courtesy Ferragamo

A Dream Called Wanda
At 93 years old and still at the head of the company created by her husband, Mrs. Ferragamo opens her box of memories in her Florentine home, while launching a major exhibition.

wanda ferragamo in her office
Wanda Ferragamo in her office

Quick footsteps come from the corridor into the main floor of the Palazzo Spini Feroni. “I can see some dust on the plants Giuseppe. Ask Aldo to have them cleaned please,” says an assertive woman’s voice. A few seconds later Wanda Ferragamo enters the Music Room. She is wearing a very becoming purple suit, her make-up is perfect and her hair well-groomed. Ninety-four in December, the “Signora” -– as everyone in the company calls her –- is still active in, but far from the daily business of, the famous Florentine fashion house. She has been freneticly involved in the preparation of the exhibition A palace and the city, in the Salvatore Ferragamo Museum — two floors below –which has opened on May 8 as part of the celebrations for the 150th anniversary of the start of Florence’s tenure as the capital of Italy.

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A rendering of the exhibition at Museum Salvatore Ferragamo, in Florence.

“I pay attention to the things that nobody else has time to notice,” says Wanda Ferragamo. She is driven every day at 10:30 a.m to the main door of the Palazzo in Via Tornabuoni, home to the fashion house and its flagship store since 1938. Settimio, the uniformed concierge, helps her out of the car. She goes to her first floor office and calls for Giuseppe Poeta, Ferragamo’s press officer, previously her personal assistant and earlier still an office assistant, one of many of those she chose herself with her legendary instinct.

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Palazzo Spini Feroni, in Florence, head office of the fashion house.

In the “to do” list of a woman who, for more than half a century, was an iron manager there are also some unusual things: to remember, for example, to organize a meeting with her great great grandchildren, those who are around 10 years old; or to tell her great grandchildren that during their summer holidays they should spend some time working in the factory in Osmannoro. Over the years her own children and her grandchildren have always done the same. The secret of Ferragamo’s success lies with the family, and the monumental effort made to keep the family together.

“I have never differentiated between my six children. Everything has always been divided up equally.” In the beginning, nearly all six children worked in the company. Today, only two remain: Ferruccio is the president and Massimo is chairman of Ferragamo USA. In 2006 the Signora chose a manager from outside, Michele Norsa, for the position of general manager and CEO. It was a good move, as was the decision to limit access into the company to the new generations.

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Salvatore Ferragamo with Anna Magnani in the ’50s.

Wanda Miletti is 18 years old in 1940 when she meets and marries Salvatore, 24 years her elder. She is a well-educated middle-class girl, daughter of Fulvio Miletto, Mayor and family doctor of Bonito, a village in Irpinia, with, at the beginning of the 20th century, a population of nearly five thousand. He, on the other hand, has humble beginnings: born in 1898, the eleventh of 14 children, at the age of nine he is working as a shoemaker in Bonito; at 16 he leaves for America. He is a curious, intelligent, capable craftsman. He will become shoemaker to the stars in Hollywood. After the Wall Street Crash in 1929 he returns to Italy and begins to work in Florence, “with the best leather craftsmen in the world.” In 1937 he buys Palazzo Spini Feroni, renovating it; from 1938 it will become the headquarters of Salvatore Ferragamo. But the “Shoemaker of Dreams,” the title of his autobiography, never forgets Bonito. And when, in 1940, the Mayor Miletti asks him for a donation to build a canteen for the poor, he will be very generous.

“He came to our house one afternoon looking for my father. But he was out on his visits so I received him. I knew he was an important person and he said such a formal thing — ‘my compliments for the extensive contribution which you make to female elegance’ — which even today makes me laugh.”

The rest is history: he asks her to show him her foot to offer her one of his creations; she takes off her shoes and has a tiny hole on the tip of her big toe; he doesn’t even measure her feet and after a few days he sends her a perfect pair of lace up shoes with a seven heel, minimum wedge and scaled leather. This is the engagement shoe, still produced today. But in 1960, at the age of 62, Salvatore Ferragamo dies. Wanda is 38 and finds herself a widow with six children: Fiamma, the oldest, is 19; Massimo, the youngest, is two.

“I had never done anything in the company, but I knew that I had to carry on my husband’s work. He loved his work, he had left so much material. It couldn’t be lost.”

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Ferragamo’s atelier in 1937.

Material and wooden shapes. Some hang from the wall in the Salvatore Ferragamo Museum. Greta Garbo, Marilyn Monroe, the Duchess of Windsor, Sophia Loren, Eva Peron, Ava Gardner, Audrey Hepburn, Anna Magnani… are written on those imaginary feet.

“Nobody ever refused a pair of my husband’s shoes. Salvatore loved their feet, he knew how to treat them. In America he had studied anatomy and had understood that body weight rests on the arches. That’s why his shoes were, first and foremost, comfortable.”

This morning the Signora is not wearing, as she would normally do, high heels. “I regretted it, but I was already out of the house. They would have been perfect with this slightly overlong suit.” She is wearing a pair which is an offshoot of the famous Vara, the best selling shoe in the world: a décolleté with a grosgrain bow, fixed with a golden buckle, created in 1978 by Fiamma, the eldest daughter who started working in the company at the age of 16 and who died in 1998 at the age of 57 of a tumour, like her father. “It’s still an open wound,” says the Signora. It’s necessary to take her back to more serene memories. Is it true that she was jealous of Marilyn? “At my age the memory can play tricks on you, but I don’t remember being jealous of her. Salvatore never gave me any reason to be jealous.”

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A rendering of Sala Settecento, Ferragamo’s Museum.

Who knows what a splendid life, what travels, what high society. “On the contrary. Never been in the smart set, never traveled much. How could I with six children? I had a lot of help, but they were, nevertheless, six. Of trips I remember one, straight after the war, on a transatlantic crossing on the Queen Elizabeth bound for New York. It was there that we met Christian Dior. There was always great respect between him and Salvatore. The only real friendship though was with Audrey Hepburn. I remember once when she came to lunch with us at Fiesole with the inseparable Anita Loos (American writer of Gentlemen prefer blondes, screenwriter of Gigi and of Cheri, ndr.) A serving fork fell from one of our waiters’ platters. It fell on to the wooden floor, making a terrible noise. I was so embarrassed. Audrey carried on speaking as though nothing had happened. A real lady.”

In 2014 the Salvatore Ferragamo Group – shoes, accessories, clothing, still almost 70 percent family-owned, the rest on the Stock Market – had a 1,332 million Euro turnover, six percent more than in 2013. It has 373 dedicated stores plus 270 other points of sale in 100 countries in the world.

What is the secret signora Wanda?

“I have been helped, I’ve had good people around me. At my husband’s funeral the workers from the factory hugged me and said, ‘Don’t worry Signora, we’ll help you, you’ll see that we can do it.’ Nobody stopped working and we did it.” And the competition? And Louboutin? And Jimmy Choo? “We’ve never been worried about them.”

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External view of Palazzo Spini Feroni.

The Salvatore Ferragamo Museum
When Ferragamo bought Palazzo Spini Feroni in 1937, with its mediaeval appearance and that uncompromising stone, it was the most beautiful building in Florence after Palazzo Vecchio. Stefania Ricci, the curator of the Salvatore Ferragamo Museum created in 1995 in the basement, says, “From 1865 to 1871 it was the Municipality Building.”

This will be remembered in an exhibition from the May 8, 2015 to April 3, 2016, organized by Ricci and Riccardo Spinelli, in honor of the 150th anniversary of Florence being made the capital of Italy. The first room (there are 10) will be dedicated to Salvatore Ferragamo: 900 shoes will protrude from the walls in a display by the set designer Maurizio Balò.

“With more than 250 works of art, many of which are on loan from museums around the world, we will revisit the history of the building, which doesn’t only host the well beside which, it is said, legendary Dante met Beatrice, but which from 1873 to 1898 was the office of the Gabinetto Vieusseux library. And here Henry James wrote “The Potrait of a Lady.” A macabre curiosity: Girolamo Segato, known as the “Petrifier,” undertook the artificial petrifaction of human cadavers here until 1836. A table from the Anatomical Museum will be in the exhibition –- it appears to be made from stone but is actually made up of anatomical parts.

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Salvatore Ferragamo Launches Campaign to Celebrate Made-to-Order Service

To celebrate its new made-to-order driving shoe service for men, Salvatore Ferragamo is launching the Ferragamo Escape campaign, which is the second installment of its online series “A Man’s Story.”
The campaign, which will debut Monday on driver.ferragamo.com, will kick off with race car driver Mathias Lauda, SoundCloud cofounder Alexander Ljung and photographer Johannes Huebl, who’s also Olivia Palermo’s husband.
The men were photographed in Tuscany wearing the personalized driving shoe.
Ferragamo’s previous #ManStory campaign featured celebrities including rapper A$ AP Rocky, actor Douglas Booth, New York Rangers goaltender Henrik Lundqvist and New York-based photographer Ryan McGinley.

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Salvatore Ferragamo Launches Campaign to Celebrate Made-to-Order Service

To celebrate its new made-to-order driving shoe service for men, Salvatore Ferragamo is launching the Ferragamo Escape campaign, which is the second installment of its online series “A Man’s Story.”
The campaign, which will debut Monday on driver.ferragamo.com, will kick off with race car driver Mathias Lauda, SoundCloud cofounder Alexander Ljung and photographer Johannes Huebl, who’s also Olivia Palermo’s husband.
The men were photographed in Tuscany wearing the personalized driving shoe.
Ferragamo’s previous #ManStory campaign featured celebrities including rapper A$ AP Rocky, actor Douglas Booth, New York Rangers goaltender Henrik Lundqvist and New York-based photographer Ryan McGinley.

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Ferragamo Tells ‘A Man’s Story’ With Its Latest Collection

The iconic menswear label is celebrating its 100th anniversary with stories of men who make their own rules. 
MensJournal.com: Style