LONDON — You can buy a leather jacket, and now you can smell like one, too.
British retail brand AllSaints is diving nose first into perfumery. The contemporary label, known for its leather biker jackets, is padding its portfolio with three debut fragrances, in partnership with Revlon.
Sunset Riot, Metal Wave and Incense City are unisex scents, and according to the brand, pay tribute to the “diversity of AllSaints.” Creative director of AllSaints Wil Beedle said the fragrances have been created with unexpected combinations, such as floral notes mixed with leather and metal ones.
“We are extending our activity beyond ready-to-wear and it made sense for us to explore the fragrance world,” Beedle said. Earlier this year, AllSaints inked a licensing agreement with Global Brands Group to expand its accessories range to include footwear, socks, costume jewelry and cold weather accessories.
By partnering with Revlon, AllSaints is hoping to strengthen its position as a global retailer. “It was immediately clear that not only does Revlon have an impeccable expertise, it also has an intuitive understanding of our brand. The Revlon team were hugely supportive and allowed us to achieve what we wanted without compromising our vision,” said Beedle.
Both companies view the partnership as a way to reach
Fragrance
Dsquared2 Revamps the Brand’s First Fragrance and Introduces a Women’s Version
TIM-BER!: “We’re not killing trees anymore,” said Dean Caten of Dsquared2 at the exclusive launch of the brand’s revamped Wood fragrance, which no longer has wooden packaging.
The men’s and women’s fragrances — brown for the boys and pink for the girls — now takes the shape of a hefty beer bottle.
The 30-ml. bottle sells for 44 pounds and the 100-ml. bottle sells for 75 pounds. The fragrance launches at Harvey Nichols on Monday and the Caten brothers expressed the importance of launching exclusively with the department store.
“It’s important to give an exclusive to somebody because it makes it more important as opposed to coming out everywhere. It’s more intimate this way,” said Dean.
In May, Dsquared2 inked a licensing agreement with Euroitalia for the production and distribution of the brand’s fragrances, and Wood is the first perfume to be relaunched under this new partnership.
The men’s fragrance has been reworked while the women’s is a completely new scent created by perfumer Marie Salamagne. Both incorporate similar base notes such as white wood and ambrox.
“We’ve scrapped all of our other perfumes and since Wood was our first fragrance and our bestseller, we’re relaunching with this,” said Dan.
While the fragrance has been divided into men’s and
Jason Wu Celebrates Fragrance Anniversary With Scented Doll
Jason Wu is going back to his roots to celebrate his year-old namesake fragrance.
Launching today exclusively at Net-a-porter, the designer is releasing his first scented doll. While he has designed dolls for his brand in the past and worked as a doll designer with Integrity Toys before launching his line, this limited-edition doll is his first scented product, taking inspiration from the fragrance itself and the dress he designed for model Lily Aldridge, who serves as the face of the fragrance, for the 2017 CFDA Awards.
“I started my career designing dolls about 15 years ago and it was my first career before fashion,” Wu said. “[The scented doll] is a nice way to combine that with what I’ve been doing in fashion and fragrance, which is relatively new to me. It’s combining three facets of my career.”
Manufactured with Wu’s longtime partner Integrity Toys, the doll comes wearing a miniature version of the dress Wu designed for Aldridge, which is a pinkish nude tulle dress embroidered with Swarovski crystals, complete with matching heels, earrings and a miniature version of the fragrance bottle. Three hundred units will be created for the doll, which will be sold with a 3-oz. bottle of the
How to choose a signature fragrance
We all think fragrance hunting is an intuitive process. But then we get to the counter and have no idea what the difference is between “eau de cologne” and “eau de toilette”. Then the questions emerge: Why are some vastly more expensive than others? What the heck are base notes and heart notes?
The post How to choose a signature fragrance appeared first on Men's Journal.
The New Fragrance for Introverts
The New Fragrance for Introverts 1:23
Do you know an Introvert? Or perhaps you are one yourself? Introducing Introvert, a one of a kind fragrance for no one but yourself.
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Kim Kardashian Lets Nip Slip in Nude Pic for Fragrance Line
Kim Kardashian’s baring it all for her new fragrance line … but it looks like she missed a spot this time while strategically covering her lady bits. Kim posted another very risque pic Tuesday to promote her perfume — KKW BODY — and got creative…
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Kim Kardashian Debuts New Fragrance Bottle for KKW Body
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Women’s March Pussyhats Inspire New Fragrance
The scent of a woman will be pussy if a budding entrepreneur can nail down a trademark for her new line of fragrances inspired by the enduring symbol of the Women’s March … the pussyhat. Fran Moss filed docs with the U.S. Patent and Trademark…
Kim Kardashian Used Orchids To Promote Her New Gardenia Fragrance
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Need a New Fall Fragrance? Here Are Our Favorites
There’s something comforting about fall fragrances—they’re cozy, warm, deliciously spicy or woodsy. But they’re also as predictable as a pumpkin-spice latte. These new fall scents are fruity, floral, citrusy, and anything but ordinary.
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These more subtle alternatives to perfume will have you re-think fragrance.
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Treasure Island Media Expands Novelty Line With New Matt Camp Fragrance
TIMGlobal, the parent company of Treasure Island Media, announced that it is expanding its line of products with the launch of a new men’s scent, “Master — Dominant Parfum,” designed by Matthew Camp exclusively for Paul Morris.
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