Heron Preston, Iris Alonzo on Sustainability at Depop Live

NEW YORK — Sustainability is a hot topic in fashion and one that Heron Preston and other executives took on during a panel discussion at the Depop Live pop-up in SoHo over the weekend.
With the irreversible effects of climate change looming over the world, the fashion sector is under pressure to reduce its environmental footprint and remove the shame of being labeled the second most polluting industry after oil. Although that label has been dismissed as fake news, indisputable figures show it is nonetheless a pressing issue that should not be taken lightly.
Bridget Anderson, deputy commissioner of recycling and sustainability at the New York City Department of Sanitation, shared a 2017 study that said 200,000 tons, or 400 million pounds, of textiles and clothing are discarded every year in New York City alone.
Everybody World cofounder Iris Alonzo took the claim further, using T-shirts as an example. “A T-shirt is half a pound, so in theory that’s 800 million T-shirts.”
Anderson said the city spends $ 100 a ton to throw textiles into a landfill.
The hourlong session, entitled “Can Fashion Save the World,” was hosted by the peer-to-peer shopping app and was intended to raise awareness among the Gen Z audience, whose members account

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Heron Preston’s First Store Opens in Hong Kong

HERALDING HERON–It was a pinch-me moment for Heron Preston.
The streetwear designer was standing outside 55 Paterson Street in Causeway Bay with a crowd which had gathered to christen his new shopfront, the first ever physical store for his young brand.
“I think it was Supreme’s James Jebbia who said, ‘the brand isn’t real until you have a store,’”Preston mused. While the truth of that could be debatable in this digital era, there was no doubting the emotion it held for the designer. “It feels real now. Real-er than real,” he said.
New York might’ve been an obvious choice for a first foray into brick-and-mortar for the American, but Preston pointed out how his new shop sits kitty corner to spaces for his friends: Virgil Abloh’s Off-White and Marcelo Burlon of Palm Angels.
“It’s become a good luck city to launch in amongst my partners. Off-White, Virgil launched his first store here. Marcelo from Palm Angels, we’re part of the same group,” Preston said.

Heron Preston’s first shop is located at 55 Paterson Street in Hong Kong’s Causeway Bay. 

Before Thursday, the eponymous label had only been available online and through pop-ups. Preston let on that he was also searching for more real estate.
“Shanghai is a

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