Chanel Métiers d’Art to Expand Presence at Hyères Festival

HYÈRES HYÈRES: The luxury brands have been steadily moving in on the Hyères International Festival of Fashion and Photography, and for the next edition in April 2019 expect a bigger presence from Chanel Métiers d’Art.
The festival in April featured an exhibition of Maison Lemarié creations produced in collaboration with the house’s artistic director, Christelle Kocher, who also presided over the accessories jury. But for next time, “We’re working on a project that will involve all 12 of the Chanel Métiers d’Art houses,” said festival founder Jean-Pierre Blanc, who recently opened the call for entries for 2019. Candidates have until Dec. 21 to apply. Blanc, who at the event’s last edition bemoaned the dearth of anglophone candidates, said Fabio Piras, MA fashion program course director at London’s Central Saint Martins College of Art and Design, will attend the next festival.
In terms of signatures versus France’s other high-profile fashion prizes like the LVMH Prize and ANDAM, Hyères has always been about spotlighting young talents straight out of school, he said. Past Hyères festival winners include Paco Rabanne’s Julien Dossena, Viktor & Rolf’s Viktor Horsting and Rolf Snoeren and Saint Laurent’s Anthony Vaccarello. Rushemy Botter and Lisi Herrebrugh, who since scooping the main fashion prize

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Galeries Lafayette Taps Hyères Finalist for Capsule Line

NEW FACE: French department store chain Galeries Lafayette has tapped Louis-Gabriel Nouchi, a finalist in the 2014 edition of the Hyères Festival, to design a 15-piece capsule collection for fall set to go on sale on Sept. 23.
The collection is made up of minimalistic looks in bright colors that use abstract patterns and oversized volumes to mix feminine and masculine codes.
“The idea was to have that masculine-feminine ambivalence, on one side a very masculine woman who becomes even more feminine like that I think, and on the other side a man playing with the feminine codes without being ridiculous. It’s about the right balance between the two,” Nouchi said in a YouTube interview.
“I also really like color, because I think it’s the field in which we can try new combinations, new proportions,” he explained.
A graduate of La Cambre, Nouchi was spotted at the Hyères Festival, which Galeries Lafayette has sponsored for eight years. Recently, the retailer recruited young design duo Marius et Léonie to create a capsule collection for its Version Originale private label. It has also supported the ANDAM prize since 2003.

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WWD » Galeries Lafayette Taps Hyères Finalist for Capsule Line
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Talent Hunt in Hyères: A Look at Four Promising Finalists

The annual Hyères Festival has evolved into a popular recruiting ground for big luxury groups. Among the crowd were Mathias Ohrel, founder of m-O, a recruitment firm in the luxury sector, as well as Chantal Gaemperle, LVMH Moët Hennessy Louis Vuitton’s group executive vice president for human resources and synergies director.
“We follow all the finalists,” said Ohrel. “Winner or no winner; it has never been a criterion for us. Winning a prize doesn’t change our perception much.”
Added Clémence Désobeau, a retail, fashion and luxury goods consultant at Badenoch & Clark: “There’s no bad candidate; there are only bad equations.”
While Annelie Schubert of Germany took home the grand prize, here’s a look at the four other Hyères 2015 finalists.
A look from Anna Bornhold.

Anna Bornhold
Age: 32
From: Germany
Education: Newly graduated from the the Hochschule für Künste in Bremen, Germany.
Prize: Chloé prize, for which each designer is invited to create a silhouette in the spirit of Chloé. It comes with a grant of 15,000 euros, or $ 16,735 at current exchange.
Work: Bornhold presented a jumpsuit for Chloé. “My idea was the space suit. You’re in your own space; you can be free; it’s Chloé freedom,” she told WWD. Sewing threads on the fabrics, she said, was

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