[[tmz:video id=”0_p6bdy6ll”]] New logo means big turn up … ’cause Derek Jeter partied at one of Miami’s newest hot spots to celebrate the unveiling of the Marlins’ new duds Thursday night!! D.J.’s been makin’ an effort to wash the stench of losing…
CHANGING NAMES: Belstaff is the latest brand to transform and introduce a new logo, which will be unveiled with a global brand campaign this week. The new logo will see the addition of “England 1924” written beneath the Belstaff name to reference the year of the brand’s launch and its long-standing heritage.
The global campaign, to be unveiled on Thursday, marks a fresh start for the brand under its new owner Ineos and the leadership of chief executive officer Helen Wright. There are two parts to the campaign, a photographic series and a social series.
The photographic campaign was shot by photographer Cyrill Matter and reflects the brand’s lifestyle aesthetic. Part of it was shot in London while the other has the rugged terrain of the Pyrenees as its backdrop.
The photographic series will be launched across print, digital, mobile and in-store, and is set to be released alongside Belstaff’s social campaign series, “My Belstaff.” The social series, shot by photographer David Burton, will feature portraits and videos of inspirational subjects, which will change every two weeks.
The ongoing campaign will spotlight subjects such as chef Angela Hartnett, songwriter Julius Cowdrey and athlete Charlie Lewis. An amputee who went on to become a world-renowned
Red Wings decry use of logo at nationalist rally
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Coats of arms (or, more accurately heraldic achievements) originated around the eleventh century to identify military units and over the centuries began to be used as logos for families of note, churches, towns, universities, and of late, weddings. Those of us not born with a family emblem to use for our nuptials may actually have a distinct advantage: a crest crafted in the 21st century can be so much more whimsical than its generations-old counterparts. But then again, crafting an image to perfectly encapsulate the joining of two people (and to be emblazoned on invitations, napkins, programs, and the like) can feel daunting. Rachel Rogers, a guru in the new guard of heraldry (think pink zebras and lacrosse sticks vs. lions and crosses) is helping Vogue.com to demystify the process. “The most successful crests aren’t about who the couple want to be for the wedding, it’s about who they really are,” says Rogers. “When people tap into that, they have a really easy time finding what’s important to them and running with it.”
Herewith, her tips to creating the perfect logo:
Incorporate your history as a couple
Where did you meet? How did you meet? What do you like to do together? How did you propose? “I just did a crest for a couple where the groom took the bride for a run and after the run showed her the Google map of their route. It spelled out ‘marry me,’ ” recalls Rogers. “So the bride sent me the screen grab from that run and I incorporated the words ‘marry me’ just as it had been ‘written’ on the run.”
Treat it a bit like a dating profile
Ask yourself: What are your hobbies? Where do you like to travel? Do you have pets? How would you describe your style? Pulling elements from your everyday life will make the coat of arms feel personal.
Consider your wedding
The venue and tone of the wedding should be reflected in the coat of arms. The logo for a beachside Nantucket affair will most likely feel quite different from a black-tie party in Manhattan. This can also help when developing the color scheme.
Have fun with it
“Include some items that are whimsical, silly, and very specific to you as a couple,” suggests Rogers. “There’s a lighthearted element to these that you should embrace.”
Include something organic
“Every good crest should have plants, flowers, or a little bit of greenery,” says Rogers. “I find it adds an element of beauty that really brings it all together.”
Don’t be too literal
“I’ve had people who like hiking and want to incorporate that, but I try to get them to keep the overall concept in mind. Hiking boots are definitely an important part of hiking, but do you really want a muddy brown boot on your beautiful crest?” says Rogers. “Instead, consider adding a piece of lavender to represent the hiking you like to do in an area where lavender grows.”
Once you select your most important elements, send your designer as many details as possible: a photo of your prized pup, the exact type of sailboat you captain on the weekends, a map of the island where you are to be married. “I had one bride who sent me an image of a pair of heirloom earrings from her grandmother that she was planning to wear on her wedding day,” says Rogers. “Really, inspiration can come from anything of sentimental value.”
Trust your artist
It’s best to suggest important elements and allow the person designing the crest to incorporate them rather than insisting upon wholesale designs. “Sometimes I have people who say, ‘I want a goose standing on a rock surrounded by flowers with a party hat on it, because that represents me,’ ” says Rogers. “It’s important to keep it simple enough that the design doesn’t get overwhelmed by the concept.”
The post Wedding Heraldry 101: How to Create the Perfect Couple’s Logo appeared first on Vogue.
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NEW YORK — The Council of Fashion Designers of America is aiming to grab a bigger piece of the New York Fashion Week action.
With the goal of unifying all fashion week activities and raising NYFW’s visibility, the CFDA has unveiled a new logo and brand campaign for the shows, which are officially organized under the Fashion Calendar. The CFDA acquired the Fashion Calendar in 2014, which serves as the official schedule of New York Fashion Week.
“This is the first time [having a logo and campaign], and it’s really the result of the process of creating New York Fashion Week as a brand,” said Steven Kolb, chief executive officer of the CFDA.
The idea came from a meeting he and Diane von Furstenberg, president of the CFDA, had with Mayor Bill de Blasio, where they spoke about the city, the fashion industry and the importance of fashion week to the city. Von Furstenberg and Kolb shared the idea that so many people come to New York during fashion week, and so much happens during that time, they should create a brand connected to the city and make an umbrella, “so all the wonderful stuff that happens can fit in the umbrella,” said Kolb.
If there's one thing you can say about Canadian politicians, it's that they just can't get enough Nine Inch Nails.
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President Barack Obama and Miley Cyrus helped introduce the 2015 Logo Trailblazer Awards Saturday night with these videos lauding the Supreme Court’s landmark decision that gay marriage must be a right across all 50 states.
Clippers ‘turning page,’ reveal new logo, uniforms
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Blake Griffin and his Los Angeles Clippers teammates react to owner Steve Ballmer’s new logo designs.
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PARIS — The Galliano Gazette is going out of print.
The John Galliano fashion house said its trademark Gothic style lettering and newspaper motif are being replaced with a new logo and visual identity to coincide with its transition into a premium contemporary line, as part of a production pact with Italy’s Modalis unveiled in March.
The logo, inspired by a 19th century wood engraving, was developed by Atelier Franck Durand to convey a spirit of elegance with a touch of rawness.
“Now is the right moment to bid farewell to the old Gothic gazette lettering,” said Bill Gaytten, creative director of John Galliano. “We have a great opportunity to reimagine a look that is both timeless and of our time.”
It’s the first manifestation of a new visual identity that will also include a new store concept, packaging and an advertising campaign for spring 2016, Dominique de Longevialle, managing director of John Galliano, told WWD.
The executive, who joined Galliano from Christian Dior in 2012, described it as a new beginning for the brand following the double whammy of the founding designer’s departure in March 2011 and the financial troubles that subsequently beset its former Italian manufacturer Ittierre.
Galliano was ousted as creative director of Christian
The novelty sock brand will now be the first outside logo to appear on an official piece of NBA equipment.