Sabyasachi Unveils L’Oréal Paris, Aishwarya Rai Bachchan Collaboration

Designer and Indian celebrity favorite Sabyasachi Mukherjee has dipped into cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection, which is now available for sale online.
While the makeup is positioned as a festive collection, Sabyasachi wrote when debuting the line on Instagram late on Monday evening that he wanted the range to feel classic and simple.
“For me, classic is iconic, because classic is unforgettable,” the designer said. “The whole world is moving towards a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple saree and wind-swept hair is perhaps an iconic Indian beauty look.”
RELATED: Exclusive: Indian Designer Sabyasachi Mukherjee is Going Global >> 
The campaign with Rai Bachchan was shot on July 15 at the Eiffel Tower in Paris. Sabyasachi also shared how the look for the look for the packaging came together — inspired by a fountain pen that one of his team was using.
“It is sometimes funny how things just come together. We were all in deep discussion about the new packaging and nothing was quite working out. I wanted something

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EXCLUSIVE: Winona Ryder Named L’Oréal Paris Brand Ambassador

L’Oréal Paris has tapped Winona Ryder to appear in a campaign tied to a massive rebrand of its U.S. hair business, WWD has exclusively learned.
A “robust, 360-campaign” comprising digital, social, TV and print advertising is set to launch Sunday during the Golden Globes with a TV commercial featuring Ryder, said Anne Marie Nelson-Bogle, senior vice president of marketing at L’Oréal Paris.
Titled “The Comeback,” the campaign is tied to the repositioning of the majority of the L’Oréal Paris hair-care products, including shampoos, conditioners and treatments, plus a few new products, under a new franchise called Elvive.
The Elvive platform focuses on damage prevention, a message L’Oréal is hoping U.S. consumers — fond of curling irons, blowouts, dry shampoo and bleach — will relate to. L’Oréal research found that eight in 10 women in the U.S. have damaged hair — and 18- to 34-year-olds in particular overindex in hot-tool-related damage.
“Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too,” said Nelson-Bogle of the new campaign. “For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations — her hair is dry and damaged.”
In a commercial airing during the Golden Globes,

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Model Soo Joo Park Is L’Oreal Paris’ First Asian-American Spokeswoman


The runway vet has already walked for Moschino, Tom Ford and most recently, Chanel, alongside Cara Delevingne and Kendall Jenner.

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