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Seventies influences injected a charming twist into Luisa Beccaria pre-fall collection.
While the label is mainly known for its romantic, feminine wedding dresses and evening gowns, the company is expanding its offering to meet the everyday needs of its international customers.
Flannel shirtdresses with exquisite floral embroideries and skirt suits punctuated by butterflies were juxtaposed with more mannish vests paired with culottes for a chic tomboy look.
A range of see-through fabrics were crafted for delicate blouses, while the brand’s signature frocks with tiny front buttons were rendered in wool. Velvet was hand-painted to obtain beautiful color effects on the ruffle dresses and the evening styles displayed the label’s craftsmanship with precious embroideries and applications.
MILAN — Say it with a sweater.
In keeping with the success of her Rainbow Week knits — the range of sweaters with the days of the week which made their debut on the brand’s pre-fall catwalk in January — Alberta Ferretti has developed a special style for the holiday season.
A red cashmere crewneck sweater showing the wording “Merry Christmas” in ivory-white will be sold in exclusive at luxury online fashion shopping destination luisaviaroma.com starting from Nov. 17 at noon.
The sweater, which will be available for women, men and children, will retail at 295 euros for the children’s version and at 440 euros for the adult option.
In the last few months, the Alberta Ferretti brand developed special editions of the Rainbow Week sweater, including a style celebrating fashion influencer Chiara Ferragni’s 30th birthday anniversary last May and the one created for Milanese retailer La Rinascente introduced last September during Milan Fashion Week.
DILARA’S PROPAGANDA: Luisa Via Roma’s Andrea Panconesi headed to London Thursday night to mark the launch of an exclusive capsule with the emerging designer Dilara Findikoglu.
The Florence-based retailer fully embraced Findikoglu’s rebellious spirit for the evening, hosting a dinner in a grand room at East London’s Masonic Hall, complete with rock music and withered roses scattered on the dinner table.
SEE ALSO: Dilara Findikoglu on Fashion, Politics and Central Saint Martins >>
“We’ve always supported young designers since Day One, and Dilara presents the new generation, a very specific part of the young generation,” said Panconesi, chief executive officer at Luisa Via Roma.
The launch of the capsule, which currently consists of a red tracksuit set, will be followed by other products in the future. It is part of a new initiative by the Italian retailer called LVR Editions that kicked off on June 16.
Andrea Panconesi and Petite Meller
SEE ALSO: LuisaViaRoma to Launch LVR Editions >>
Each month, a different co-branded product will be on sale in a dedicated section of luisaviaroma.com. Sergio Rossi, Dolce & Gabbana and Superga are among the brands set to participate in the project.
“Luisa Via Roma [is] one of my biggest stockists. They ordered so much of the last collection,”
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