Browns Gets On Board With the BFC’s NewGen Initiative

LONDON — British retailer Browns is amping up its efforts to support emerging talent by becoming the latest partner of the British Fashion Council’s NewGen scheme.
NewGen promotes London’s most promising up-and-comers by providing mentoring, financial support and showcasing opportunities during London Fashion Week.
As a partner, Browns said it will work toward strengthening the designers’ support network by further funding the scheme and providing mentorship programs that will focus on passing on the Browns team’s business and retail expertise.
Members of the Browns team will also sit on the NewGen judging panel to determine which designers will receive sponsorship in the coming seasons.
Current recipients include Halpern, Richard Quinn, Phoebe English, Matty Bovan, Liam Hodges, Kiko Kostadinov and Alighieri.
“Through partnerships like this, we will continue to demonstrate the Browns ethos, and we look forward to working closely with the BFC and the designers to build out meaningful initiatives with support and mentorship at the heart,” said Holli Rogers, the retailer’s chief executive officer.
Earlier this year, Browns also set up a new department dedicated to scouting and supporting young talent and is now looking to expand it into different segments, to reflect the huge variety of categories emerging talent can belong to.
As part of

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BFC Names Nine NewGen Sponsorship Winners

LONDON — The British Fashion Council has announced the nine recipients of NewGen sponsorship, supported by Topshop.
Ashley Williams, 1205 and Ryan Lo will each receive sponsorship for a runway show during London Fashion Week in September.
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Claire Barrow, Danielle Romeril, Faustine Steinmetz, Molly Goddard have secured money to stage presentations, while Marta Jakubowski and Sadie Williams have won funds to exhibit their collections during LFW.
The NewGen designers will also be given a dedicated pop-up showroom for four hours after their show or presentation, giving buyers the opportunity to make sales appointments with them.
NewGen is the BFC’s scheme to support emerging talent, and its ambition to build global, high-end fashion brands.
Launched in 1993, NewGen sponsorship has aided labels including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.

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