Sweat the Style’s Adrianne Ho Launching Athletic-Inspired Line with PacSun

PACSUN’S NEW WORKOUT: Rather than unveil her new athletic-inspired streetwear line for PacSun with a fashion presentation, Adrianne Ho will be putting editors through the paces Wednesday morning, during a rooftop workout at the Refinery Hotel.
The model, avid exerciser and fitness blogger already has a built-in fan base, thanks to her own brand and Web site, Sweat the Style. Ho has been plugging the Aug. 21 launch of the Sweat Crew by Adrianne Ho on her site and to her 368,000 Instagram followers. Images of her pre- and post-workout style can be found online in abundance, but Ho prefers not to refer to it as “ath-leisure,” according to a PacSun spokeswoman. Ho’s goal is to fuse technical performance elements with a high fashion sensibility so that the collection draws inspiration from edgy street style and vintage athletics, she explained via e-mail.
Before she started posting detailed tips about specific exercises, anti-inflammatory tips and healthy foods on her Sweat The Style site, Ho decided to get more serious about her own physical fitness and wellness when her modeling career first took off. Her portfolio includes beauty campaigns for Maybelline, L’Oréal, and MAC Cosmetics, as well as work for Nike, Stussy and Levi’s among

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Jhené Aiko Unveils Soul of Summer Collection With Neff, PacSun & Hennessy [Photos]

Jhené Aiko is one of the most influential R&B stars to hit the scene in a very long time. It was only a matter of time before a clothing brand came knocking in attempts to channel her soul into threads and fabric.

Luckily for the three-time Grammy-nominated artist, it was Neff Headwear. The favored collection chose Def Jam’s princess to become the source of their first womenswear collaboration and according to CEO Shaun Neff, she was a more than obvious choice. He tells Hip-Hop Wired the Soul of Summer collection mixes Aiko’s “beachy and Bohemian vibes” for ladies to be stylish and comfortable for the year’s hotter months.

“We felt like Jhené is right on the cusp of blowing to superstardom and with this Soul of Summer collection, it really captures everything she stands for,” he says.

To celebrate the release ahead of its mid-June date in PacSun stores nationwide, Neff and PacSun infiltrated the Skyspace Los Angeles in downtown Los Angeles with complimentary Hennessy V.S cocktails. Notable guests included Lance Gross and his lovely new wife Rebecca Jefferson, Christina Milian, Los Angeles Clipper Matt Barnes and Power 106’s Yesi Ortiz. To cement the evening, Jhené performed a special three-song acoustic set which was apexed with her hit song, “Eternal Sunshine.”

Flip through the gallery below to see the highlights from the Soul of Summer Collection launch.


Photos: Hennessy

The post Jhené Aiko Unveils Soul of Summer Collection With Neff, PacSun & Hennessy [Photos] appeared first on Hip-Hop Wired.

Hip-Hop Wired

Style Notes: Erin Wasson Designs for PacSun; Uniqlo Opens More U.S. Stores

Going up on a Tuesday — with five fashion stories you need to know.

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