Ben Sherman Inks Partnership with Team GB for 2020 Tokyo Summer Olympic Games

LONDON – British men’s wear brand Ben Sherman has signed a multi-year agreement as an official supporter of Team GB for the Tokyo 2020 Summer Olympic Games, and beyond. An announcement is expected Monday.
The clothing brand, known for its slim-fitting silhouettes, will create exclusive looks to be worn by the British athletes during the official opening ceremony. It will also create an additional Olympic capsule collection for retail in May 2020. Proceeds from the sales will support British Olympians.
Mark Williams, creative director of Ben Sherman said: “The design elements will hold true to the spirit of the Olympics and Great Britain. We want the athletes to feel an immense sense of achievement and unity while representing the nation during the opening ceremony.”
Cory M. Baker, chief operating officer at Marquee Brands, parent of Ben Sherman, said: “It’s a time to come together with pride and root for the athletes and icons that represent each country. The heritage of Ben Sherman embodies the spirit of the U.K. and gives us the opportunity to celebrate Team GB with amazing designs and fashion pieces.”
Tim Ellerton, British Olympic Association commercial director said, “We are already excited about the designs they have in mind.”
This is the second time

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Lane Crawford Signs Strategic Partnership With Labelhood

LONDON — Labelhood, a Shanghai-based emerging designer support platform, community and fashion retailer, has entered into a strategic partnership deal with Lane Crawford for the Greater China region.
Labelhood will open pop-up corners in Lane Crawford’s stores in Hong Kong, Beijing, Shanghai and Chengdu, with the focus on Chinese emerging talents from the fall 2019 season.
The partnership also includes a three-season scholarship supporting the most promising Chinese designers. The retailer will support the winner’s showcase in Labelhood during Shanghai Fashion Week with a cash prize of 100,000 renminbi, or $ 14,867 each season.
The first recipient of the inaugural scholarship is the New York-based Chinese designer Caroline Hu. Educated at Central Saint Martins and Parsons School of Design, Hu was nominated as a finalist in the 2019 edition on LVMH Prize last month.
“I am truly grateful for the support from Labelhood and Lane Crawford,” said Hu. “The scholarship is a very big encouragement for independent designers like me, and it will play a positive role in promoting the growth of independent designers in China.”
Tasha Liu, founder of Labelhood, said “The upcoming collaboration with Lane Crawford reaffirms our positioning on continuous Chinese designer incubation. I believe the partnership will amplify the message.”
Joanna Gunn, Lane

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AllSaints Unveils Fragrance Line in Partnership With Revlon

LONDON — You can buy a leather jacket, and now you can smell like one, too.
British retail brand AllSaints is diving nose first into perfumery. The contemporary label, known for its leather biker jackets, is padding its portfolio with three debut fragrances, in partnership with Revlon.
Sunset Riot, Metal Wave and Incense City are unisex scents, and according to the brand, pay tribute to the “diversity of AllSaints.” Creative director of AllSaints Wil Beedle said the fragrances have been created with unexpected combinations, such as floral notes mixed with leather and metal ones.
“We are extending our activity beyond ready-to-wear and it made sense for us to explore the fragrance world,” Beedle said. Earlier this year, AllSaints inked a licensing agreement with Global Brands Group to expand its accessories range to include footwear, socks, costume jewelry and cold weather accessories.
By partnering with Revlon, AllSaints is hoping to strengthen its position as a global retailer. “It was immediately clear that not only does Revlon have an impeccable expertise, it also has an intuitive understanding of our brand. The Revlon team were hugely supportive and allowed us to achieve what we wanted without compromising our vision,” said Beedle.
Both companies view the partnership as a way to reach

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Net-a-porter, Mr Porter Extend Cartier Partnership

LONDON — Yoox Net-a-porter is continuing to invest in the growth of its fine jewelry and watch business.
The latest move is the launch of a permanent offering of Cartier watches on both Net-a-porter and Mr Porter, building on the success of the jeweler’s pop-ups on both sites.
Cartier made its online debut in May last year, with an exclusive pop-up on Net, to launch the latest iteration of its famous Panthère watch. The brand quickly resonated with the retailer’s audience: The first watch was said to have been sold out within two minutes of the launch via WhatsApp.
The Panthère will now return for the launch of the permanent collection on Wednesday, alongside other signature styles by the jeweler including Tank, Ballon Bleu and Baignoire.

The new Cartier Panthère watch. 

Prices will range from 4,000 pounds to 85,000 pounds.
Elizabeth von der Goltz, Net’s global buying director, said that the aim was to offer a variety of both styles and price points. “There is a mix of steel and gold styles as well as precious pieces, so there really is something for everyone,” she said.
She added that while the majority of the sales are generated by the site’s high-spending roster of clients, dubbed EIPs or extremely important

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