With Eighties logomania and premium denim both enjoying a renewed spotlight in fashion, the timing seemed right for Jordache, one of the original “designer jeans” brands, to reassert itself in the market. So to help celebrate the moment and its 40th anniversary, the company will unveil a premium denim line exclusively at Barneys New York and Kith the last week in October.
“Right now there is a desire, especially for Millennials, to bring heritage and vintage inspiration back,” said Liz Berlinger, Jordache president. “We realized the new trends using a lot of our design inspirations — our original launch collection had high-rise straight legs, oversize jackets, more rigid fabrics and darker washes with high-contrast stitching. Now was the time to bring it back.”
In order to bring the right design mix of old and new, Jordache tapped veteran denim designer Benjamin Talley Smith. “We really felt this project needed a fresh eye, so we took a totally different approach with someone who hasn’t been seeing it for the last 40 years,” said Berlinger.
Talley Smith has designed denim for Rag & Bone, Alexander Wang, Helmut Lang and Re/Done Originals over the last 15 years, so he has an eye for what makes denim
Follow WWD on Twitter or become a fan on Facebook.