Ralph Pucci Showcases Fashions From Pratt Seniors

Three students from the Pratt Institute of Design are under the spotlight. Their senior thesis projects are being showcased at the Ralph Pucci International showroom, 44 West 18th Street, through Dec. 14.
“We are always looking for what’s new, what’s next,” said Ralph Pucci. “The kids are not afraid to take creative chances. Sometimes it works, sometimes it doesn’t. But the result is always fresh and original.”
Pucci, a member of the board of directors at Pratt, picked three of his favorite collections from last spring’s senior student show, to showcase on his new mannequins, for visual market week and for several days after.
“Ralph recognizes superior talent at Pratt,” said Jennifer Minniti, chairwoman of Pratt Institute School of Design. “These student designs are really showroom ready. We prefer to challenge the norms and provide new cultural messaging through fashion.”
Rachel Lee, 22, who lives in Brooklyn and now works at Gap Inc. in design, has eight mannequins at the Pucci showroom. “The concept for my thesis is based on my family,” Lee said. “They’re from New Orleans and I wanted to connect with the city. It’s all about color, humor and fun. My mom’s side of the family is from there. Last June,

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Laudomia Pucci: How Styling Keeps Brands Fresh Across Generations

LOS ANGELES — “Don’t crush your chiffon, honey,” Neiman Marcus senior vice president and global fashion director Ken Downing advised a model.
The 10 women stood in a makeshift backstage, styled by Downing for an afternoon in-store event at the retailer’s Beverly Hills store on Wilshire Boulevard. They wore pieces from an exclusive Emilio Pucci capsule collection for Neiman Marcus.
Laudomia Pucci, the brand’s image director in town for the event, went to the archives to deliver a fresh spin on seasoned prints originating from the late Sixties and early Seventies for the resort capsule.
“I think the idea here was to have the ‘perfect wardrobe’ for resort escape,” she said. “And, of course, in this store there is not much resort-beachwear. So it’s morning-to-evening in the season. It’s what we call ‘Pucci perfect’ because you just easily put it in a suitcase. It’s light and you have everything. It goes from the beach, swim, caftan, eveningwear. So you can dress it up and dress it down as you wish and it’s styled as you wish.”
It’s all in the styling that allows for brands to remain relevant across generations, Pucci said, offering that the business her father started has remained appealing to younger

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Emilio Pucci Names Mauro Grimaldi CEO

PARIS — Emilio Pucci has tapped Mauro Grimaldi as chief executive officer, WWD has learned.
Currently vice president of sales, marketing and communications at Elie Saab, Grimaldi is to take up his new role at the Florence-based fashion house on Sept. 14 and report to Pierre-Yves Roussel, chairman and ceo of LVMH Fashion Group.
Laudomia Pucci has been acting as interim ceo since April 2014 when Alessandra Carra exited Emilio Pucci and subsequently joined Agnona. Pucci, daughter of the founding designer, is to remain image director and a member of the board of directors.
Grimaldi joins Pucci in tandem with a new creative director, MSGM founder Massimo Giorgetti, who unveiled his initial designs during the Pitti Uomo trade show last month.
Roussel cited an encouraging response to the pilot effort for resort 2016, which included some shirts for men. “People are excited and interested to follow the journey,” he said, describing Giorgetti’s mission as “to modernize and energize” the fashion house, known primarily for its swirling and colorful prints on silk jersey. “Everyone is aligned on the strategy, which is very important for such a project.”
In homage to Florence, Giorgetti reworked a range of archival prints, revamped the house emblem and injected his signature

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