Reebok has collaborated with New York-based streetwear label The Good Company to reimagine the classic NPC UK tennis shoe as part of a new capsule collection, and it’s a worthy successor to its OG forefather.
The archetypal white leather NPC UK, aka the “Newport Classic,” first came out in the ‘80s and became the standard sneaker for everyone from tennis pros to gangster rappers
This article originally appeared on www.mensjournal.com: New Reebok x Good Company Collab Reimagines a True Classic
REEBOK’S ACADEMY EFFORT: With “Wonder Woman’s” Gal Gadot, “Baby Driver’s” Ansel Elgort and “Atomic Blonde’s” Charlize Theron earning strong reviews for their chiseled physiques this summer, it’s not surprising that Reebok is appealing to the Academy of Motion Pictures and Sciences to create an Oscar for best fitness trainer.
In an open letter to academy president John Bailey posted Wednesday afternoon, Reebok president Matt O’Toole noted that the best scenes and storylines often require “amazing physical transformations” thanks to a small field of expert trainers.
While uber-fit overhauls aren’t exactly new (as Sylvester Stallone, Dwayne “The Rock” Johnson and Jennifer Lawrence can attest) the C-suite lobbying is an unprecedented tactic. O’Toole notes that for the last 36 years the Academy has handed out Best Makeup and Hairstyling awards. And he made reference to the fact that sound mixers have been recognized by the Academy since 1930. “Why not also reward the people who keep our role models in peak condition?” he wrote.
Reebok wasted no time in reaching out to Bailey, a cinematographer in his own right, who was voted in to head up the academy Tuesday night. But reached Wednesday afternoon, a spokesman for the organization said he was unfamiliar with the
Kendrick Lamar has revealed his newly designed signature model sneakers for Reebok. The TDE rapper developed the special Ventilator model kicks, which pay tribute to his hometown of the Compton, California. The shoes are mostly off-white but have both red and blue script to signify unity between the long battling Crips and Bloods gangs in the area.
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Last December, Reebok announced a unique partnership with Top Dawg Entertainment recording artist Kendrick Lamar. On July 18, Reebok will release the first shoe of the Grammy Award winning artist’s capsule collection.
The limited edition “Reebok Classic x Kendrick Lamar Ventilator” will be available on Reebok.com, Shiekh, Shoe Palace, Bait, DTLR and Shoe City for $ 125 on 7/18.
Check out images of the Kendrick Lamar Ventilator below.
(AllHipHop News) Kendrick Lamar is using his partnership with Reebok to bring some unity to gang culture. The Compton, California native’s Ventilators line is being presented as a reconciliation between Crips and Bloods.
The footwear features the word “Neutral” on the inside of each tongue. The outside of the tongue is marked with “Kendrick Lamar TDE,” and the back of the shoe is inscribed with “BLUE” on one foot and “RED” on the other. The Kendrick Ventilators is expected to retail around $ 143.
Check out photos of the Kendrick Lamar Reebok Ventilators in the gallery below.
Who needs heels when you can look this hot in sneakers?!
Before you head to the local mall to pick up your latest pair of shoes, perhaps Ashley Madekwe could influence your final…
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So remember when Kendrick Lamar performed a free concert on a mobile truck earlier this week? Well, the free concert was a part of a 5k run for reebok, which is why the “Pump” and Reebok logos were all over the truck. The concert was recorded and recapped as an official commercial for Reebok. Check out the video below.