Sephora cuts ties with Loughlin’s daughter

Sephora beauty chain ended its partnership with Olivia Jade following a massive college cheating scandal involving her celebrity parents who were charged this week in an alleged scheme to help rich Americans get their children into elite universities.


Reuters Video: Entertainment

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Sephora cuts ties with Loughlin’s daughter

Sephora beauty chain ended its partnership with Olivia Jade following a massive college cheating scandal involving her celebrity parents who were charged this week in an alleged scheme to help rich Americans get their children into elite universities.


Reuters Video: Entertainment

Find your Soulmate Live webcam chat!

Sephora Sued by Woman Claiming She Got Herpes from Lipstick Samples

A Sephora cosmetics store in Hollywood cared more about peddling lipstick than the oral health of customers, and now a woman is stuck with a lifelong disease … according to a new suit. A California woman claims she visited the store in October 2015 and…

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Watch Out, Sephora. H&M Beauty Is Coming For You.

When we first heard that H&M was launching a beauty line, we pictured the check-out counters of the Swedish retailer being updated with a few makeup basics. As in, stacks of lipstick, eyeshadow and nail polish in the typical red, pink and nude shades. Oh were we wrong!

The new beauty line recently debuted in 900 stores worldwide and online, with over 700 products to fulfill just about every cosmetic, haircare and skincare need. We’re talking velvety eyeshadows in matte, shimmer and metallic finishes, over 160 nail polish colors with cheeky names such as Lifejacket and rich body creams loaded with hydrating ingredients like shea butter and vitamin E

The fast-fashion retailer has established a cult following thanks to their basic tees and trendy designer collaborations. H&M Beauty concept designer Sara Wallander said in a press release that the new line was “an opportunity to be inventive and creative, and to have fun with colors.” 

Everything is priced under $ 25, and H&M definitely didn’t hold back when it came to offering beauty products with rich pigments, long-lasting formulas and sophisticated packaging. And it’s all displayed atop sleek beauty stations that rival Sephora’s, enticing beauty mavens and mavericks to touch, try and buy it all. 

Want to know what’s worth fighting for in the H&M Beauty department? Check out our top five editors’ picks below!

 

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Is This Store the Next Sephora?

Sephora and Ulta, watch out. A California-based newcomer called Beauty Collection is coming for you. WWD.com has the details on the company's Manhattan Beach store opening Monday—its fifth. And like the two established beauty giants…


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