THE ART OF TRAVEL: Kim Jones is deepening his ties to the art world. The designer plans to show his Dior pre-fall men’s wear collection in Miami on Dec. 3.
Jones staged his first traveling men’s show last year with a men’s pre-fall runway display in Tokyo, featuring a monumental sculpture by Japanese artist Hajime Sorayama. He will hit Miami two days before the start of Art Basel Miami Beach, one of the highlights of the year for art collectors and fashion brands alike.
With collaborations with Kaws, Raymond Pettibon and Daniel Arsham under his belt, it’s highly likely that Jones will tap another artist to work on the show.
“When I do these collections, I always think about what’s going to go in the exhibitions about Dior or Vuitton, whenever, in 50 years’ time, so it’s kind of important to have things that can create a legacy for the brand further along the line,” he told WWD recently.
The choice of location reflects not just Dior’s long-term relationship with the U.S., but also the strategic importance of the U.S. market, which accounted for 23 percent of sales at parent company LVMH Moët Hennessy Louis Vuitton in the first half of 2019.