Givenchy Touts New Approach to Tailoring at Pitti

PARIS — Givenchy, the brand that spearheaded the luxury streetwear revolution with its Rottweiler print T-shirts and high-top sneakers, believes the next big wave in men’s wear is tailoring.
When creative director Clare Waight Keller stages her first stand-alone men’s runway display on Wednesday evening as the special guest of the Pitti Uomo trade show in Florence, expect a hefty dose of the couture sensibility she’s been honing since arriving at the house in 2017, succeeding Riccardo Tisci.
Philippe Fortunato, chief executive officer of Givenchy since 2014, said while there’s still healthy demand for the brand’s logo merchandise, timeless looks are making a comeback.
“Fashion will be evolving from that very conspicuous, obvious logo statement into something which is much more refined, sophisticated, less branded, with a strong emphasis on classicism,” he told WWD in an interview at the French fashion house’s historic headquarters on Avenue George V here.

Givenchy Mens Preview Spring 2020 
Crista Leonard/WWD

“These are fashion pendulums that are swinging. We’re very happy to embrace that, and we want to work toward a stronger coordination from that statement between men’s and women’s collections,” he added. “You will see a bit less of that overall big branding in the collections.”
The Pitti show comes on

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News in Brief: Chevron Touts Green Initiative With Hybrid-Powered Oil Drilling Platforms

SAN RAMON, CA—Touting the next-generation drilling technology’s environmental friendliness at a press conference Thursday, officials from energy corporation Chevron proudly unveiled a new green initiative to use hybrid-powered deep-sea platforms to reach deposits of crude oil below the ocean floor. “As the world comes to recognize the need for more eco-conscious practices, we at Chevron are proud to lead the movement with our new reduced-emission oil extraction platforms,” said company spokesperson Chelsea Henning, who went on to explain that the massive new mechanisms built to cut deep into the earth and pump out vast stores of fossil fuel would emit barely two-thirds the CO2 of earlier processes. “But we’re not stopping there. We’ve made it our goal to ensure all offshore drilling rigs run entirely on solar and wind power by 2040.” Company officials later unveiled another green initiative, noting that they would immediately switch to …




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