Nicole Richie to Debut Wylde Honey on Now With Network by Yahoo Lifestyle

She’s been a mainstay on television and in fashion for more than a decade, and now Nicole Richie is taking on shoppable video. The hard-to-crack concept might finally be ready to take off with the trifecta of technology, distribution and celebrity style influencer coming together in a perfect storm.
Now With, a new branded content network that produces “Style Now With” featuring Richie, has found a home on Yahoo Lifestyle, which is part of mobile giant Verizon’s content arm. Together with AOL, Ryot, Tumblr and HuffPost, the network of sites, known as Oath, garners more than a billion eyeballs.
The Now With network is the brainchild of celebrity branding expert Nicole Winnaman, who founded the company Working Sundays with celebrity wrangler Ashlee Margolis of The A List and manufacturer Twila True of True Family Enterprises.
In time, Now With will roll out not just style, but also cooking, travel, design and pet pillars, which will live on Oath’s various digital platforms.
Richie, who has built a following for her humorous style, first on Fox’s reality series “The Simple Life” with Paris Hilton, then as a judge on NBC’s designer competition “Fashion Star,” and on VH1’s “Candidly Nicole,” is among the few entertainers who have

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WIRED Live – Tumblr’s David Karp on Why He Doesn’t Regret the Yahoo! Sale & Empowering Creators

At BizCon 2014, Tumblr CEO and co-founder David Karp sat down with WIRED senior writer Steven Levy to talk about why he doesn’t regret the Yahoo! sale, how his platform empowers creators, and the importance of enabling users.
WIRED Videos – The Scene

Style Notes: Naomi Campbell Gets Her Own Yahoo Show; Style.com Begins Layoffs


A side of fashion to go with your taco Tuesday.

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Style Notes: Naomi Campbell Gets Her Own Yahoo Show; Style.com Begins Layoffs


A side of fashion to go with your taco Tuesday.

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Yahoo Resists Marissa Mayer Deposition in $1 Billion NCAA Bracket Lawsuit


An insurer says that internal emails show the CEO to have been a key decision-maker who personally negotiated with Warren Buffett.

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Hollywood Reporter

Yahoo CEO Marisa Mayer Rejected Gwyneth Paltrow for Lack of College Degree


Mayer’s attempts to create upmarket content included commissioning high-quality TV shows and hiring Katie Couric

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Hollywood Reporter

Semi Precious Weapons Strip Down for Yahoo Music

New York City glam-rockers Semi Precious Weapons have some very high-profile fans — Lady Gaga Katy Perry and Kesha among them — but in many ways they’re still a cult group Thankfully their diehard fans (famous or otherwise) have sustained them during a four-year recording hiatus (the unfortunate result of…

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‘Community’ Season 6 To Air On Yahoo

LOS ANGELES (AP) — Yahoo says it’s giving the sitcom “Community” a sixth season online.

Yahoo and Sony Pictures Television announced Monday that the show’s creator, Dan Harmon, will serve as an executive producer for 13 new episodes. The companies say cast members including Joel McHale, Gillian Jacobs and Yvette Nicole Brown will come along as the axed NBC show moves online to Yahoo Screen this fall.

In a statement paraphrasing Mark Twain, McHale says reports of the show’s cancellation were “greatly exaggerated.”

“Community” is about a group of friends who come together at a community college with an iffy pedigree. The comedy has loyal followers but too few for NBC, which dropped it from next season’s schedule.

Yahoo credits passionate “Community” fans with keeping the show alive.
Entertainment – The Huffington Post
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