Mahershala Ali Attends Ermenegildo Zegna Show

ALL TOGETHER NOW: Talk about diversity– Ermenegildo Zegna’s guest list was as varied as can be.
In addition to Oscar winner Mahershala Ali and Quincy Taylor Brown, the front row included Chinese singer Wang Ziyi; Egyptian-Canadian actor Mena Massoud, protagonist of the 2019 remake of “Aladdin;” German-Spanish actor Daniel Brühl, the main character in the Netflix series “The Alienist;” American football player Victor Cruz; Thai actor Nine Naphat; Chilean actor, dancer and singer Jorge Lopez; British model and actor Ben Hardy from “Bohemian Rhapsody,” and British actor Will Poulter, as well as Joan Smalls.
Ali was wearing a Zegna suit when he won Best Supporting Actor for his performance in “Green Book,” and the actor said he has “had a nice relationship working together [with the Italian men’s wear brand] for two years.” Asked about upcoming movie roles, he laughed and said he was “working on working, putting together some nice projects.” Could an ad campaign with Zegna be in the pipeline? “Potentially,” he demurred.

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Ermenegildo Zegna to Stage Spring 2020 Show at Former Industrial Complex

INDUSTRIAL VENUE: Alessandro Sartori has gotten attendees of his Ermenegildo Zegna shows accustomed to unexpected and often gargantuan locations.
For the upcoming spring 2020 show, the label’s artistic director has selected a former industrial complex, known as Area Ex Falck, located in Sesto San Giovanni on the outskirts of Milan. The show is scheduled at 8:30 p.m on June 14.
“This place allows me to continue to tell the story of incredible and unexpected venues in Milan through their essence. It’s a continuum: what a place meant in the past continues to live in the present and will continue to live in the future with a different soul,” Sartori told WWD.
The designer also teased the #usetheexisting dedicated show hashtag.
The show venue was home to Italy’s storied iron and steel company Falck, which was founded in 1906 and then converted in the Nineties to the production of energy from traditional and renewable sources. Dented by decreasing sales during the Seventies, the company dismissed the Sesto San Giovanni plants.
The original industrial site comprised five different plants called Unione, Concordia, Vulcano, Vittoria and Vittoria S, which covered 32 million square feet in the Sixties. The exact spot for the Ermenegildo Zegna show inside the area

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Thom Browne Attends First Ermenegildo Zegna Show

FAST FRIENDS: “He’s my new best friend, I love our friendship,” gushed Thom Browne of Gildo Zegna, chief executive officer of the Ermenegildo Zegna Group. Although his own show is slated for Paris next week, the designer took the time to fly to Milan to show his support for Zegna, which took a majority stake in Thom Browne Inc. at the end last August. While Browne demurred from detailing any specific future plan for the brand, he said there will be “a lot more stores opening in the next couple of years.”
In a sign of Zegna’s pull in China, Hong Kong singer and actor William Chan Wai-ting attended the show, flanked by, among others, the brand’s longtime friend, actor Daniel Brühl; model Winnie Harlow, who snapped photos of the looks throughout the show, and American actor McCaul Lombardi, who fronted Zegna’s advertising campaign with Robert De Niro in 2017. Michele Norsa, vice chairman of Missoni, was also at the show, having joined the board of Zegna in 2017.
SEE ALSO:
Review: Ermenegildo Zegna Men’s Fall 2019
Gallery: Backstage at Ermenegildo Zegna Men’s Fall 2019

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Zegna Joins Tmall Luxury Pavilion

Ermenegildo Zegna is expanding its reach in China.
The luxury Italian men’s wear brand has opened a digital “flagship” on Tmall Luxury Pavilion in a move that marks Zegna’s first online offering in the market outside of its own e-commerce site.
Zegna was one of the first luxury-goods brands to enter China with the opening of its first store in Beijing in 1991. The country now represents about half of its overall business. At the WWD CEO Summit in October, chief executive officer Ermenegildo Zegna, said: “We used to test new things in this market [the U.S.], but now we test them in China, and if it works, then we bring them around the world. [The Chinese customer] is so alive and he wants continuous innovation — probably because he’s younger and he has more time to shop.”
As part of its launch on Tmall, Zegna has created an exclusive collection with the Chinese Football Association. The limited-edition CFA Capsule Collection, which was developed for the China market, offers navy and white activewear, polo shirts, jackets, trainers and leather accessories inspired by the national soccer team’s off-field formal and casual attire, which Zegna has designed since 2016. A fuller assortment will be available by

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Ermenegildo Zegna Couture Men’s Fall 2018

The show space was striking: a snowy runway set by Swiss artist Thomas Flechtner in a Brutalist university faculty building in Milan’s Université Bocconi designed by Grafton Architects.
But the collection’s strength was in the detail and the process, with Alessandro Sartori plucking from the “natural reserves” of Oasi Zegna, the family’s natural park in northern Italy, to expand the definition of luxury.
“One of [Flechtner’s] works is exactly about a modern vision of snow landscapes….This idea of presenting a juxtaposition of craft and technical, handmade and sharp in a Brutalist architecture to me is the same type of philosophy,” said the designer during a preview of the collection.
A new fabric — Oasi Cashmere — came dipped in natural dyes made from flowers, herbs, wood, leaves and roots, developed by Lanificio Zegna over 12 years and using an entirely chemical-free process involving a multilayer deep dyeing process. A small revolution, producing even fluorescent and black tones. (It ain’t called couture for nothing.)
Experimental fabrics — courtesy of Bonotto SpA, the high-end textile manufacturer that Ermenegildo Zegna Group acquired last year — included a matte cotton and wool-blend corduroy used for jackets, and a new woven leather fabric best showcased on a tennis-bag-style, single-strap backpack.
The innovation

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Ermenegildo Zegna to Unveil Beachwear Collection in Australia

SYDNEY — Ermenegildo Zegna will unveil its first dedicated beachwear collection in Australia on Dec. 8, ahead of a global release in early 2018.
Designed by Ermenegildo Zegna artistic director Alessandro Sartori, the debut collection is comprised of 67 stockkeeping units including boxer shorts, tailored swim trunks, polo and boat-neck shirts and beach accessories such as towels and beach totes.
Prices range from 90 Australian dollars, or $ 68 at current exchange, for a basic fly front trunk to 470 Australian dollars, or $ 357, for a pair of tailored trunks — which incorporate a dedicated waterproof pochette for keys or money — and reach 925 Australian dollars, or $ 703, for a striped beach tote. There are three different towels in the collection, priced from 285 to 455 Australian dollars, or $ 217 to $ 346.
The collection will be available exclusively through Ermenegildo Zegna’s three Australian flagships in Sydney, Melbourne and Brisbane and Zegna’s Australian online store.
The early release in the Australian market was designed to capitalize on the holiday season and southern hemisphere summer, which kicks off on Dec. 1, the company said.
Produced by the Carisma Group’s textile and fashion manufacturer Isa Seta SpA in Milan, which also makes Zegna’s underwear, the collection utilizes lightweight technical fabrics

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Stefano Pilati Exits Agnona, Remains at Zegna

 
MILAN— Stefano Pilati is exiting Agnona, but will continue to be head of design at Ermenegildo Zegna.
Agnona’s spring 2016 collection to be presented in September will be finished by the brand’s design studio, but it is understood the group plans to continue investing in building the label and that a designer may be expected to succeed Pilati to direct the team, starting with the fall 2016 season.
Agnona was founded in 1953 and has been controlled by the Ermenegildo Zegna Group since 1999.
“The brand plans to continue to pursue its ambition to become a true global brand, founded on the quality of Italian textiles as well as on a strong, elegant and contemporary style to be shown in Milan’s Fashion Week in 2016. We will reorganize the design department accordingly,” said a group spokesman.
Pilati is said to be pursuing other personal projects in women’s ready-to-wear.
A retailer who spoke on condition of anonymity said the store “had evaluated buying Agnona and the collection was beautiful, of great quality, but very expensive and looked more like a capsule, as if it weren’t complete yet.” The retailer added that “perhaps this is not the range Pilati would like to explore. Agnona remains a classic

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Ermenegildo Zegna, Maserati Celebrate Book Launch

LIMITED EDITION: Gildo Zegna, chief executive officer of the Ermenegildo Zegna Group, and Harald Wester, ceo of Maserati, hosted a party in Milan on Thursday to celebrate the launch of “One of 100,” a book illustrating the hand-made quality of the Maserati Quattroporte Zegna Limited Edition vehicle.
The book is named as such because there were only 100 models of the sedan available for sale since last June. All of the cars, priced starting at $ 175,000, have since been sold, Wester said.
For the literary project, Zegna and Maserati commissioned Italian photographer Fabrizio Ferri to take pictures of the hands of 100 prominent people — 25 in each of four cities: Shanghai, Dubai, New York and Milan – to commemorate the car.
“I have never done a project like this before,” said Ferri at Zegna’s Milan headquarters prior to the festivities. “This project made me realize how much work goes into making a car.”
Ferri noted that by focusing on hands, he was able to capture the ethos of hand craftsmanship that is behind making both Maserati’s luxury cars and Zegna’s apparel.
Aside from hands, Ferri also took images of Zegna’s finished wool materials and components of the Maserati car.
Mostly in black and white, the

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